Marketing Tactics

PALO ALTO, Calif. — Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships. As the head of Shopkick's newest business unit, Rask is tasked with leading and further developing shopkick's relationship with major brands in the CPG, consumer electronics, entertainment, toy/game, financial services and automotive verticals.

EL SEGUNDO, Calif. — Big 5 Sporting Goods is seeing the positive effects of its merchandising and marketing strategies, with its first positive quarterly comps increase since the third quarter of 2010. The company reported a same-store sales gain of 1% for its 2012 second quarter ended July 1.

ARLINGTON, Va. — Whole Foods is spreading the word on the benefits of consuming organic foods and leading a healthy lifestyle, by teaming up with educational media brand, PBS Kids to launch the "Fantastic Organic" campaign.

NAPERVILLE, Ill. — With new clothes and supplies topping the list of what most parents are shopping for during back-to-school season, it makes sense that OfficeMax and Old Navy would join forces to maximize their offerings, delivering savings for customers and sales for them.

The Chronicle of Philanthropy is out with its ranking of the leading charitable donors and Target ranked eighth in 2011.

Target donated $146 million in cash and $63 million worth of products last year, according the Chronicle. It is a significant sum that and equates to roughly 4.7% of the retailer’s pretax profits.

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

The retailer plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.

Memphis, Tenn. -- Discount-store operator Fred's Inc. said Wednesday that its same-store sales increased 1.2% during the four weeks ended July 28, helped by markdowns that increased customer traffic. The company also raised its earnings guidance for the second quarter, citing a tax settlement with the state of Tennessee.

Total sales for the month rose 5% to $136.7 million.

WAYNE, N.J. — Toys"R"Us continues on its path to bring its Toys"R"Us and Babies"R"Us stores under one roof as part of its integrated store strategy. The company announced that by the end of the year it will have opened eight new stores and transformed 13 existing locations to the side-by-side model in 2012. In adding eight new stores and renovating 13 existing locations, the company will create more than 400 new jobs across the country.

JCPenney is not dead yet. New shops and free haircuts may help.

Retail pundits eager to write JCPenney’s obituary may want to wait until after the back-to-school season as the struggling retailer revealed several intriguing merchandising moves reminiscent of the tactics CEO Ron Johnson employed during his tenure running Apple stores. And in an unconventional buzz-building, traffic generating move the company said it would offer free haircuts to kids at its salons throughout August.

SAN DIEGO, Calif. — Walmart has unveiled its 100th solar-powered store on College Avenue in San Diego. By working with California-based SolarCity, the company’s focus on solar power has generated more than 3,000 contract construction jobs in California. In turn, SolarCity has hired 1,213 employees since announcing its first Walmart projects in September 2010. The San Mateo, Calif.-based company will install, manage, and maintain 70 of the 100 new solar power systems.