Marketing Tactics

Phoenix – PetSmart Inc. has issued guidance for fiscal year 2013 for total sales growth of 3%-4%, as well as same-store sales growth of 3%-4%, compared to the prior fiscal year. PetSmart also slightly downgraded previous same-store sales guidance for the third quarter of fiscal 2013 to 2.2%-2.5%, from previously issued guidance of 3%-4%.

Stride Rite Children's Group, a leading marketer of children's footwear brands, is partnering with the National Fire Protection Association (NFPA) to help families stay safe while trick-or-treating this Halloween season.  

Stride Rite offers a wide variety of comfortable shoes, featuring everything from Star Wars to Captain American, which complement Halloween costumes. Stride Rite also offers a variety of styles, from Spider-Man to Disney Princesses, which incorporate unique light-up technology to help trick-or-treaters stand out on Halloween night.

Shoppers responding to a recent National Retail Federation survey said they expect to spend slightly less this holiday season in contrast to an earlier economic forecast by the trade group which indicated spending during November and December would rise by 3.9%.

Seattle – Close to two million customers and employees have signed Starbucks Coffee Company’s “Come Together” petition that seeks to break the current deadlock in Washington. The petition urges the nation’s elected leaders to reopen the federal government, pay debts on time and pass a bi-partisan and comprehensive long-term budget deal by the end of the year has close to two million signatures.

New York -- Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The Callawayapparel.com site offers U.S. and Canadian customers a fully branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

Port Washington, N.Y. -- The majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less, according to The NPD Group’s Holiday Spending Survey, the twelfth annual survey of consumers’ holiday spending intentions.

Fashion retailer Neiman Marcus and Popsugar, a leading global media and technology company at the intersection of content and commerce, have teamed up to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.