Marketing Tactics

BATTLE CREEK, Mich. — Kellogg's is honoring the gold-medal-winning U.S. women's gymnastic team by featuring them on their Corn Flakes cereal box.

Gabby Douglas, McKayla Maroney, Aly Raisman, Kyla Ross and Jordyn Wieber of the "Fierce Five" will be featured on special-edition boxes of Kellogg's Corn Flakes, which will be on shelves this fall. 

Atlanta -- First Data Corp. announced that Bank of America Merchant Services will offer the First Data OfferWise solution to all eligible merchants’ 650,000 U.S. locations through 2Go Media’s iDeals Marketing Platform.

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.

York, Pa. -- The Bon-Ton Storesannounced it will convert its Elder-Beerman nameplate in two markets in Michigan. Elder-Beerman stores in Howell and Monroe will be converted to the company’s Carson’s nameplate.

“We are making this strategic change in nameplates as a result of a marketing review,” said Brendan Hoffman, president and CEO. “The usage of Carson’s nameplate will allow us to communicate more effectively and provide us the opportunity to expand our outreach to more consumers.”

San Diego -- EcoATM, a start-up known for its innovative kiosks that fully automates the buy-back of used mobile phones and other portable electronics, has made its first major expansion outside of California by installing 28 kiosks in malls throughout Texas. The automated kiosks, which are typically located in malls and grocery stores, allow people to exchange their used or broken electronics, ranging from iPhones to MP3 players, for cash.

QUINCY, Mass. — Customers in the Massachusetts, Rhode Island, New Hampshire and Connecticut area will be able to help raise money for hunger relief when they shop at their local Stop & Shop.

LOS ANGELES — The Kardashian sisters (Kim, Kourtney and Khloé) have expanded their retail empire with the addition of eyewear to their collection at Sears. Manufactured by Jupi Corp and Inspecs USA, the Kardashian Kollection Eyewear hit stores in July.

BENTONVILLE, Ark. — The Walmart Foundation alongside six women’s foundations – The Washington Area Women’s Foundation, The New York Women’s Foundation, Women’s Fund of Mississippi, Women’s Foundation of Minnesota, Women’s Foundation for a Greater Memphis and Women’s Funding Network – has launched the Partnership for Women’s Prosperity. The new national partnership intends to help economically vulnerable women gain financial and economic security through education, job training and employment opportunities.

Bentonville, Ark. -- The Walmart Foundation announced Tuesday the launch of its Partnership for Women’s Prosperity, a move to help economically vulnerable women gain financial and economic security through education, job training and employment opportunities.

Austin, Texas -- A survey released Tuesday by coupon site RetailMeNot.com found that nearly 80% of parents spend up to $500 per child for back-to-school shopping.

Additionally, the survey – which was conducted with Ipsos Public Affairs – found that the majority of parents get the jump on the school year by starting their shopping in July and August (54%) versus after the school year begins.

A significant number of parents, 29%, find the back-to-school shopping experience to be either annoying or stressful.