Marketing Tactics

Dallas and New Orleans — The Howard Hughes Corp. has announced the tenant lineup for the redevelopment of Riverwalk Marketplace in New Orleans. The $70 million renovation is transforming the aging mall into The Outlet Collection at Riverwalk, the nation’s first downtown outlet center.

According to Hughes Corp., virtually all of the space in the new Riverwalk has been committed, and well-known national outlet retailers and popular local retail, dining and entertainment offerings hold 94% of the leases.

SAP demonstrated a concept consumer app called “Snap” at its recent Retail Forum in Dallas. Snap provides customers with interactive 3-D assembly instructions for a vast array of products. The instructions are pulled from manufacturer CAD files and delivered via cloud after the customer scans a product barcode or QR code, with options such as zoom and audio. Snap even lets shoppers register products for warranties and automatically request replacement parts.

The opening of two new Stein Mart stores in New Jersey and California this month will round out the discount department store operator's 2013 capital expansion program and give it a year-end total of 264 units.

The opening follows four new stores last month in El Paso, Texas; Buford, Ga.; Elk Grove, Calif.; and Colorado Springs, Co., as well as a September comparable-store sales increase of 5% and a total net sales increase of 7.3% for the month.

Columbus, Ohio -- DSW Inc. is opening of a new store in Greenville, S.C. on October 17. As of May 18, 2013, DSW operates 377 stores in 42 states, the District of Columbia and Puerto Rico, as well as 348 leased departments for other retailers in the U.S. under the Affiliated Business Group.

Chicago -- Consumers value the retail store experience on multiple levels and continue to make the vast majority of their purchases in stores, according to a new study from global management consulting firm A.T. Kearney. The report found that the physical store is the channel of choice across all ages (from Millennial to senior citizens) and household income levels (from less than $25,000 per year to more than $100,000 per year).

Ace Brand from 3M Company has enlisted actor and rapper LL Cool J to help it kick off “A” Game Challenge, a nationwide contest inviting sports fans and aspiring young athletes nationwide ages 13-24 to submit “A” Game video entries, for a chance to win a $10,000 scholarship.

Woonsocket, R.I. – CVS is reportedly offering a new program to its ExtraCare loyalty program members, called myWeeklyAd, which creates a personalized profile with targeted product offers based on previous purchases. According to Wall St. Cheat Sheet, CVS spent about $7 million on the omnichannel program which is available on PC, tablet and smartphone.

Los Angeles -- Faced with an uncertain economic and political environment and the first government shutdown in nearly two decades, Americans are expected to tighten their holiday budgets this year, beginning with Halloween, according to market research firm IBISWorld. Total spending on the holiday is anticipated to grow only 3% to $7.63 billion in 2013, compared to a strong 17.8% increase in 2012.