Marketing Tactics

Fashion retailer Neiman Marcus and Popsugar, a leading global media and technology company at the intersection of content and commerce, have teamed up to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.

Perry Ellis International has launched a new e-commerce site dedicated to selling Callaway Golf Apparel. The callawayapparel.com site offers U.S. and Canadian customers a fully-branded, state-of-the-art online shopping experience, and will be available throughout Latin America by mid-November.

Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan, and is incentivizing holiday shoppers by offering them a $5 Metro Card in a limited-edition sleeve with any purchase. The pop-shop will be open through the holidays.

“This shop fits perfectly with our strong belief in the fundamental power of clothing to improve people’s lives, and our hope is that it will provide people with comfort and warmth during the winter season,” said Larry Meyer, COO of Uniqlo USA.
 

Washington, D.C. - Consumers will take a conservative approach to spending this holiday season. According to NRF’s holiday consumer spending survey conducted by Prosper Insights & Analytics, the average holiday shopper will spend $737.95 on gifts, décor, greeting cards and more, 2% less than the $752.24 they actually spent last year.  Despite this reduction in individual holiday budgets, NRF is forecasting holiday sales will increase 3.9% to $602.1 billion.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

New York -- Luxury department store retailer Neiman Marcus and Popsugar, a global media and technology company, have partnered to create a limited-edition box filled with a luxury assortment of gifts that can be shipped directly to consumers’ homes.

Available just in time for the holiday season, the assortment will be hand-selected by Neiman Marcus fashion director Ken Downing and Popsugar founder and editor-in-chief Lisa Sugar. The box is marketed under Popsugar's monthly subscription box service, Popsugar Must Have.

New York – In a sign of just how competitive the upcoming holiday season is expected to be, Macy’s said that most of its stores will open at 8 p.m. on Thanksgiving evening. It’s the first time in its history that the company will be open for business on the holiday.