Marketing Tactics

From J.C. Penney to Target to Selfridges, retailers across the spectrum are giving over valuable floor space to in-store shops. Here are some interesting observations on the phenomenon from Joanna Felder, VP intelligence and brand strategy at Chute Gerdeman, Columbus, Ohio.

Shop-in-shops offer retailers the magic formula of flexibility, brand-enhancing cachet and the ability to attract new customer segments. The opportunity has never been better for young, entrepreneurial hip brands to find a mainstream home.

If JCPenney CEO Ron Johnson is concerned by a 21.7% second-quarter same-store sales decline and a worse-than-expected loss, it wasn't evident Friday morning.

The retailer said sales for the second quarter ended July 28 declined 22.6% to a little more than $3 billion, resulting in a $147 million loss, or 67 cents per share. After adjusting for $159 million in restructuring charges, the company reported a loss of $81 million, or 37 cents per share. The 21.7% comp decline follows a first-quarter decline of 18.9%.

SKOKIE, Ill. — Pankow Associates has hired Mark DeFilippo to serve as an account executive based in its Skokie office.
 


DALLAS — The Army and Air Force Exchange Service and Marvel Custom Solutions on Thursday announced the 13th collaborative issue of an “Avengers” comic book, available only through AAFES locations.

Marvel and AAFES have printed 1 million copies of the free comic book and currently are available at Exchange stores worldwide while supplies last.

Specialty retailer Express expects to have its first stores in Latin America open by year end.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.

JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)

BOISE, Idaho — Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

Vince Camuto's namesake store in Grand Central Station, New York City, reflects the footwear's designer's edgy and feminine style and modern sensibility with mirrored product displays and polished chrome metal accents. Other materials include white lacquer and a ceramic floor.

The design team created a  shelving system that  wraps the columns on the left side while connecting them on the right side.  The color palette takes on different shades of gray for a balance of modernism and sophistication.

New York -- Only 26% of parents say they are shopping wherever the best back-to-school promotions are offered, according to a study by WSL/Strategic Retail. The finding was revealed as part of the company’s Back-to-School 2012 How America Shops trend report, which tracked what stores and categories parents are shopping.