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Marketing Tactics

  • Kmart, Sears gear up for holiday season

    Kmart is kicking off the holiday shopping season with the launch of a new lease-to-own program in time for Black Friday.

    Kmart said it would launch the program through Whynot Leasing and make it available nationwide starting on Nov. 22. Sears, also part of parent company Sears Holdings, also is launching the program, making it available for more than 95 million items via Sears Marketplace, including electronics, home goods, jewelry and tools, as well as major brands and boutique items.

  • Study: Luxury shoppers have high expectations

    Denver - Consumers who shop at higher-end department stores and boutiques expect impeccable presentation whether purchases are made in-store or delivered to them, free shipping and returns, and locator services. According to a new study of 1,000 women who earn more than $75,000 annually by luxury retail packing and shipping solution provider Wrap & Send, 65% spend more than $100 at a physical retail store per month and 57% often purchase items in a physical store and have the store ship it to them.

    The survey also found that:

  • Survey finds coupons drive impulse purchases

    New York — More than half (54%) of shoppers who used a coupon during purchase would not have made the purchase without the deal; in addition, 55% of these shoppers were inspired to shop because they received a coupon. Those are some of takeaways from a recent survey by Tada.com, which offers deals and coupons from more than 5,000 retailers.

  • Macy's leverages social media to generate Black Friday buzz

    Macy’s plans to get a jump on Black Friday and break tradition by opening the doors to most of its locations nationwide at 8 p.m. on Thanksgiving evening, making it the first time in its history that the retailer will be open for business on the holiday.

    Limited-time specials in every department for hundreds of items include exclusive fragrances, name-brand apparel and kitchen gadgets. Macy's will also donate $2 to Make-a-Wish, up to $100,000, for any One Direction "Our Moment" fragrance purchase beginning at opening for Black Friday.

  • Duane Reade launches Facebook photo contest for Halloween

    New York – Duane Reade is running a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery products. The "Boo-tiful Legs" Halloween contest calls for entrants to upload their original photos wearing Duane Reade brand hosiery with their Halloween costume, via a Duane Reade Facebook page FanGate, through Nov. 3.

  • Bar Louie opens new location in Arlington, Texas

    Dallas — Bar Louie has opened a new location in south Arlington, Texas. It will be the brand’s second north Texas location.

    The grand opening will host a four-day blowout bash starting Oct.17. In addition to $2 signature martinis, Bar Louie will offer all guests a free appetizer or flatbread just for stopping by.

     

  • Report: Holiday shopping starting earlier; less focus on Black Friday

    Ann Arbor, Mich. -- Black Friday shopping may be on the decline, according to a new study by CFI Group, a customer satisfaction technology and analytics firm. The company’s 2013 Holiday Retail Spending Report found fewer than 25% of consumers plan to spend more than half of their total holiday shopping budgets during the Black Friday/Cyber Monday period. But 45% said they will begin before November, with 61% indicating they'll finish their shopping completely by early December

  • Amazon’s unveils 2013 holiday toy list

    Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

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