Marketing Tactics

BOCA RATON, Fla. — Office Depot is sponsoring the 2012 Do Something Awards, which will air Tuesday, Aug. 21 at 9:00pm ET on VH1.

Hosted by "New Girl" stars Jake Johnson, Emmy-nominated Max Greenfield and Lamorne Morris, the ceremony will honor and celebrate the nation’s best young world-changers who represent the pivotal “do-ers” in their field, cause or issue.

Washington — The National Retail Federation, in partnership with its member companies, has launched a new initiative to address the challenges and opportunities of mobile retailing.

Reston, Va. -- U.S. online retail spending reached $43.2 billion for the second quarter, up 15% over a year ago, according to comScore.

It was the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. The top-performing online product categories were: digital content & subscriptions, consumer electronics, flowers, greetings and gifts, computer hardware, apparel and Accessories. Each category grew at least 16% over a year ago.

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

PHILADELPHIA — Pep Boys has been named as the exclusive distributor of Barett Jackson car care products within its new automobile restoration system.

The three-part automobile restoration system – which includes abrasives, paint and car care – is now available in at Pep Boys locations across the country and offers car collectors and enthusiasts an easy, unique way to complete the restoration of car projects from start to finish.

ROCKFORD, Ill. — Lucky's Q took home the Midwest regional title in the Sam's Club National BBQ tour.

Based in Denver, Iowa, Lucky Q's competed with teams from Ohio, Michigan, Wisconsin, Iowa and Minnesota at the Aug. 4 regional event in Rockford, Ill.

WAYNE, N.J. — The "Hunger Games" craze is making its way through the retail industry, with Toys"R"Us being the latest to try and cash in on the popular franchise.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has partnered with Elle magazine to offer a new line of apparel and accessories designed to raise money and awareness for the fight against breast cancer.

MISSISSAUGA, ON — Walmart Canada got some key insights into its core shoppers when it surveyed more than 2,000 Canadian moms with children under 18. And while the survey may have targeted Canadian shoppers, the results can easily be applied to shoppers in the United States.

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache's latest ad campaign.