Marketing Tactics

Lawrenceville, Ga. -- Indianapolis-based Simon Property Group said that entertainment destination AirSport Indoor Sports Facility has opened at Discover Mills in Lawrenceville, Ga., near Atlanta.

This 20,000+-sq.-ft. location joins previously opened Black Diamond Skatepark, as well as a number of other retailers coming soon.
 

Los Angeles -- A PriceGrabber back-to-school survey released on Wednesday found that 48% of consumers believe retailers are offering better back-to-school shopping promotions this year.

According to the survey, 88% of consumers chose 'sales' as the top retailer promotion that will entice them to make a back-to-school purchase this year. Forty-nine percent of shoppers cited coupons; 44% noted that "free items with purchase" would persuade them to buy; and 34% selected sales available online only.

Last June, two organizations — Retail Industry Leaders Association and International Council of Shopping Centers — co-sponsored a sustainability initiative that ultimately would set the bar for landlord/tenant partnerships.

The last 14 months haven’t been without bumps. Forging positive, mutually beneficial programs that involve cooperation from shopping center owners and their retail tenants has long been one of this industry’s greatest — and most frustrating — challenges.

Foot Locker is kicking up its heels in the United Kingdom. The footwear giant has opened a new format — The Locker Room — with an eye to rolling it out throughout England and continental Europe. The concept expands Foot Locker’s core strength in athletic footwear to include apparel and accessories for a wide range of performance sports.

Retailers looking to add sparkle to this year’s Christmas season may want to take a new look at their gift card programs. Last year, more than half of consumers bought at least one gift card for the holidays, according to a report from First Data Corp., an Atlanta-based e-commerce processor.

Indeed, consumers seem to be taking more of a shine than ever to these types of spending vehicles.

With more and more consumers accessing social network sites to gather input and post reviews, Chain Store Age spoke with Dick Reed, CEO of Just Media, on a subject that is a top priority for retailers across the board: how to reach out to consumers in today’s social media world.

Your company has done some detailed research on how consumers make buying decisions in today’s social media world. Tell us about it.

A lot has changed in the past year on the social media block. Facebook and Twitter are no longer the only two major players helping retailers connect and engage with their shoppers in real time. Consumers are flocking to platforms such as social-photo sharing sites Pinterest and Instagram, and some brands are even creating their own social blog accounts on Tumblr.

When the days grow shorter and the air starts to turn chilly, retail companies prepare for their hottest time of year. As they get ready for the holiday season, retailers will do well to keep three additional factors in mind:

u Adjust for the presidential election. Typically, retailers market heavily in October and early November to drive store foot traffic as the holidays begin. Early marketing efforts, however, will not go as far this holiday season.

All eyes are on J.C. Penney Co. as it rolls out the first wave of its branded shops to nearly 700 stores nationwide. 

The Annual State of the Industry Report is the centerpiece of this issue of Chain Store Age, and it’s a great read. It’s also very timely.