Marketing Tactics

Sam’s Club is temporarily suspending is membership fee this weekend to engage in Texas’ tax-free holiday and promote new member sign ups.

The tax-free holiday for back-to-school products begins today and runs through Sunday. Texas is home to 74 of Sam’s 613 U.S. clubs, and during the same three-day period Sam’s will allow non-members to shop its clubs.

Ol’ Roy has new company on the shelves in Walmart’s pet department, as the retailer looks to capitalize on growth in high quality segments of the dog food category.

Walmart is among a group of pharmacy retailers working on an educational initiative with the U.S. department of Health and Human Services.

As part of a partnership with HHS, Walmart and Sam’s Club are providing information online to help educate Medicare recipients about the range of tax-payer funded “free” services available to them under the Affordable Care Act.

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

WAYNE, N.J. — Fashionable moms will want to head to there local Babies"R'Us store this fall to ge their hands on the retailer's new, exclusive line of baby and children's products from supermodel Heidi Klum.

DALLAS — Scott Naturals has announced the winner of its nationwide promotion, which asked consumers to to pledge to try the Scott Naturals line of hybrid paper products for four weeks.

The brand declared the state of Alaska as the winner and will donate $50,000 to be used toward local forest and land conservation efforts to the Alaska Department of Natural Resources, through the National Association of State Conservation Agencies.

Friday promises to be a big day in Wasilla, Alaska, as the town receives the distinction of being the location of the 5,000th AutoZone store.

A presentation and ribbon cutting ceremony to be held Friday afternoon will be attended by U.S. Senator Lisa Murkowski (R-Alaska), and Wasilla Mayor Verne Rupright along with the Wasilla Chamber of Commerce board of directors.

Sam’s Club is temporarily suspending is membership fee this weekend to engage in Texas’ tax-free holiday and promote new member sign ups.

The tax-free holiday for back-to-school product runs Aug. 17 to 19 in Texas, home to 74 of Sam’s 613 U.S. clubs. During the same three day period Sam’s will allow non-members to shop its clubs.

Max Performance is the name of new work glove from category leader Midwest Quality Gloves.

The company announced the new product introduction this week and design enhancements to the Max Performance line illustrate just how far the category of work gloves has progressed.

The new product features a suede leather palm with padded palm patches, a spandex back, fourchette finger design and an elastic wrist, all of which are designed to provide a form-fitting, high performance product.

HERSHEY, Pa. and SAN FRANCISCO — The Hershey Company recently partnered with the Academy of Art University in San Francisco, Calif. to provide students with a hands-on package-design opportunity. Students were asked to create a customized heart box design for Hershey's Pot of Gold chocolates to help give the collection a contemporary, fresh look for the 2013 Valentine's Day season.