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Marketing Tactics

  • Big Lots strengthens digital strategy with new appointment

    Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

  • Big Lots names Kmart exec as chief customer officer; will expand discounter’s digital presence

    Columbus, Ohio – Big Lots has named Andrew Stein as senior VP, chief customer officer. Prior to Big Lots, Stein was a marketing executive at Kmart, where he served a number of roles leading up to his appointment as chief marketing officer in August 2011. Stein’s appointment is in line with Big Lots’ intent to expand its digital presence.

  • Dollar General opens first gas station

    It’s one down and more than 11,000 to go as Dollar General has opened its first ever fueling station at a store in Hanceville, Ala.

    The pilot project is part of an agreement with Mansfield Oil, a provider of fuel supply, distribution, delivery, and dispensing solutions. The store in question is one of Dollar General’s larger format Market stores which include expanded food and consumables. Dollar General operates more than 11,000 stores nationwide, but slightly more than 100 units are in the Market format.

  • J.C. Penney plans 8 p.m. opening on Thanksgiving

    Plano, Texas -- J.C. Penney joined the list of retail chains that plan to open their stores on Thanksgiving night to kick off the holiday shopping season.  

    Penney will open most of its 1,100 stores at 8 p.m., the same as Macy's. Last year, Penney opened its stores at 6 a.m. on Black Friday, while rivals Macy’s and Kohl’s opened their doors at midnight.

  • A CPG success story cut from stone

    Driving sales with an established brand at multiple retail accounts is hard enough for the biggest consumer packaged goods companies. Creating a new brand in a nonexistent category is even more daunting as a pair of entrepreneurial family members discovered a decade ago when they launched the Granite Gold line of stone-care products. This is their story.

    Two stone guys with no experience in consumer package goods or retail set out to conquer the world by trying to fit a square peg into a round hole.

  • Sawgrass Mills signs 30 new retailers this year

    Sunrise, Fla. — So far this year, 30 new retailers have signed into Sawgrass Mills in Sunrise, Fla.

    The Colonnade Outlets at Sawgrass Mills, the open-air promenade part of the property recently added a number of new-to-South Florida retailers, including Diane von Furstenberg, Gucci, Versace, Robert Graham, Ippolita, Wolford, Jimmy Choo, Frette, Roberto Cavalli and others.

  • Report: Target tests hands-on electronics department

    Minneapolis – Target Corp. is reportedly testing a “hands-on” electronics department with a minimalist format that harkens back to Apple stores and brightly lit displays that encourage shoppers to try out sample consumer electronics products. According to the Minneapolis Star Tribune, Target is testing the concept at stores in Brooklyn Park, Mankato, Ridgedale and the Quarry location in Minneapolis, as well as outside Minnesota.

  • Target's electronics dept. takes page from Apple

    Target is taking a page from Apple and remodeling its electronics department to echo the minimalist format seen in Apple and even Best Buy stores, according to a report in the StarTribune.

     “It’s more a minimalist approach with space for consumers to touch and test the merchandise,” said Chris Christopher, director of consumer electronics at IHS Global Insight in Massachusetts, in the report.

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