Marketing Tactics

St. Louis -- Build-A-Bear Workshop shrunk its net loss in the third quarter of fiscal 2013 to $1.4 million from $4.3 million in the same quarter a year earlier. The company announced that it expects to close an additional 10 to 25 stores in fiscal 2013 and 2014 and, along with opportunistic store openings, expects to reach a store count of approximately 250 stores in North America.

Consolidated net retail sales were $83.6 million while operating 31 fewer stores compared to $84.3 million in the fiscal 2012 third quarter, a decrease of 0.9%.

Austin, Texas - The current state of the economy will drive 41% of consumers to look for ways to save money on their holiday shopping this year, seeking out bargains and coupons. According to the new annual holiday shopping and coupon usage survey from Offers.com, about half of people (51%) make a holiday gift list, and 62% set a budget for their holiday gift shopping.

Other holiday-related findings from the survey include:

Palo Alto, Calif. -- PunchTab, an omni-channel loyalty and engagement platform, announced that Arby’s Restaurant Group, Cosi and Bareburger have adopted PunchTab’s technology, and are benefitting by offering rewards to customers across multiple channels. In fact, research shows, customers are 2.5 times more likely to buy when engaged on multiple channels.

Sears Home Appliance Showrooms has completely revamped its interior in an effort to make the shopping experience convenient for consumers.

The updated sales floor presentations include a new merchandising layout allowing showrooms to expand key lines such as built-in cooking, cooktops and laundry and improve customer shopping experiences with new displays of dishwashers and floor care.

Starbucks previewed the first-of-its-kind Teavana Fine Teas + Tea Bar in New York City’s Upper East Side. The tea bar offers a curated assortment of handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and tea merchandise.

It's been almost one year since Starbucks acquired Teavana, and the company plans to expand the new tea bar format to additional stores throughout the course of the next year.

York, Pa. – The Bon-Ton Stores, Inc. is the latest retailer to plan to have its stores open Thanksgiving night. Bon-Ton will open its stores at 8 p.m. on Thursday, Nov. 28 and offer in-store doorbuster deals through 2 p.m. on Friday, Nov. 29.

Online doorbusters will begin at 6 a.m. on Wednesday, Nov. 27. Other retailers that have already announced plans to open stores at 8 p.m. Thanksgiving night include Macy’s, J.C. Penney and Kohl’s.

Toronto -- Shoppers Drug Mart is teaming up with Beyond the Rack, the online shopping club, to provide Shoppers Optimum members with exclusive deals on designer fashions and accessories.

Shoppers Optimum members are invited to join a new subscription-based retail website that offers exclusive savings and rewards on designer fashions and accessories. Those who register can receive special weekly product offers from Beyond the Rack while collecting 10 Optimum points on every dollar spent.

The Bon-Ton Stores will be opening its stores at 8 p.m. on Thanksgiving Day, joining a growing list of retailers getting a jump on Black Friday. The retailer is also offering in-store doorbuster deals through 2 p.m. Friday, Nov. 29.

Online doorbusters will begin at 6 a.m. on Wednesday, Nov. 27. Other retailers that have already announced plans to open stores at 8 p.m. Thanksgiving night include Macy’s, J.C. Penney and Kohl’s.