Marketing Tactics

All Walmart and Sam’s Club merchants can expect to have a portion of their compensation tied to the achievement of live better sustainability goals in 2013 as part of what president and CEO Mike Duke called an unwavering commitment to sustainability.

As new product launches go, Rubbermaid’s Clean & Dry plunger was overshadowed this week by the unveiling of the iPhone 5, depite the innovation it brings to the bathroom cleaning category.

In addition to the Clean & Dry plunger whose key attributes are evident in the name, Rubbermaid also launched the Rubbermaid Bathroom Scrubbers line of cleaning tools. Both products are designed to make bathroom cleaning easier, quicker and more hygienic.

JavaJig is the name of a clever little item from Melitta that enables owners of single serve coffee makers to avoid the expense of prefilled cups.

Plenty of consumers love their Keurig machines – 1.4 million of them were sold by parent company Green Mountain Coffee Roasters the third quarter ended June 23 – but those darn K-cups are pricy. For example, Target featured a Keurig machine on the cover of its circular this week with a promotional price of $10.99 for an 18 count pack of Folgers or Millstone brand K-cups. That works out to 61 cents a cup.

With shoppers making fewer trips and impulse purchases, the need to influence them earlier and more frequently in the purchase decision-making cycle is critical for sales success. To accomplish this, consumer packaged goods (CPG) retailers and manufacturers are increasingly using cooperative advertising and promotion programs that target shoppers at home when they are most likely to be planning shopping trips and creating lists. As retailers, understanding what your competition is planning for in-home is just as essential to staying competitive as what’s happening in-store.

Arlington, Va. -- The Retail Industry Leaders Association (RILA) said Friday it is applauding the impending implementation of sales tax fairness in California, which stands to even the playing field between bricks-and-mortar retailers and online competitors.

Bentonville, Ark. -- Walmart on Friday announced its Top 20 Toy List for the upcoming holidays and said the items are available now at Walmart stores in time for the retailer's layaway program, which launches this Sunday. In a social media tie-in, customers who “like” their local Walmart store's Facebook page can begin using the service immediately.

The OfficeMax Green Tie Ball will be held this weekend to raise funds for the beautification of Chicago.

The retailer on Thursday morning disclosed it was the title sponsor of the 21st annual event being held Saturday, September 15. The event is hosted by nonprofit organization Chicago Gateway Green, which is dedicated to greening and beautifying Chicagoland's expressways, gateways and communities. OfficeMax has a strong business presence in the Chicagoland area between its headquarters in Naperville and 45 stores and two distribution facilities.

TORONTO — Target is bringing its REDcard Rewards program to Canada. The company announced that its Canadian customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard. Similar to the REDcard Rewards loyalty program in the U.S., the additional savings - which apply to almost everything at Target - will be applied instantly at time of purchase.

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that in support of curing type one diabetes and improving the lives of local children, more than 1,300 Kohl’s associates, friends and family will take part in the JDRF Kohl’s Walk to Cure Diabetes on Sept. 15 at the Milwaukee County Zoo.

BUCKEYE, Ariz. — Walmart boosted its sustainable reputation Thursday with the announcement of a new solar initiative at its distribution center near Phoenix.

The retailer will outfit the DC with more than 14,000 solar panels -- making it Walmart's largest solar installation to date. The panels will cover the 1,000 sq. ft. building and parking canopies. The panels will produce up to 30% of the center's energy needs and generate up to 5.3 million kilowatt hours of renewable energy per year, according to Walmart.