Marketing Tactics

San Bruno, Calif. -- Walmart on Friday kicked off its online holiday deals, a month earlier than usual, and announced that it is offering free shipping on about 99% of its online items this year for orders over $50. (Last year, only about 15% of its assortment qualified for free shipping). The moves comes as retailers get ready for what is expected to be an extremely competitive season, one marked by intense promotional activity. Retailers are also challenged by this year’s calendar: Thanksgiving falls late, on Nov.

LONDON — P&G Professional, a division of Procter and Gamble that supplies professional cleaning products to hotels, restaurants, care homes and other businesses, has unveiled an e-commerce site making P&G Professional's new range of specialist branded cleaning products available for online purchase.

Chicago -- Claire's Stores has entered into a partnership with Dylan's Candy Bar, the world's largest confectionary emporium and lifestyle brand, whereby Claire’s will sell an edited selection of Dylan’s candies. The assortment features nearly 30 items, all under $24 – from lollipops, chocolate bars and fillable gummy bears to cotton candy buckets, cupcake pillows and sweet candy houses

Louisville, Ky. — Brazeiros Churrascaria, a traditional Brazilian steakhouse will open its doors at Fourth Street Live! in Louisville early next year. The restaurant will occupy more than 6,000 sq. ft. and employ approximately 85.

Brazeiros is an authentic churrascaria, which means steakhouse, and churrasco is a gaucho’s traditional way of cooking meats.

Newegg, a leading electronics-focused e-retailer in the U.S., has kicked off this year’s Black November shopping event. The online retailer first unveiled Black November in 2010.

The company will be offering exclusive deals on the first four days of Black November across 60 categories, including computers, electronics, automotive, sporting goods and jewelry.

Fashion and fitness come together at Six:02, a  new retail format from Foot Locker. Designed for young, active women, the store offers on-trend athletic apparel, footwear and accessories in a stylish, inviting environment.

The store has a loft-like residential feel, with nesting tables, furniture-inspired fixtures and hardwood floors that reflect the customer’s sense of style while making her feel right at home.   

Having laid a foundation of access, transparency and trust since arriving at Walmart U.S. four years ago, chief merchandising and marketing officer Duncan Mac Naughton’s top priority these days is leveraging joint business planning processes with up to 300 key suppliers to tap new growth opportunities.

Mountain View, Calif. – Millennial consumers age 18-34 are most likely to use online and mobile technology in their holiday shopping this year. According to a new survey from the Google 2013 Holiday Intentions Shopping Study, 95% of Millennials but only 87% of consumers age 35 and older plan to use the Internet as a tool for holiday shopping.