Marketing Tactics

Atlanta -- First Data Corp. reported Wednesday that consumers responded well to back-to-school and summer clearance sales in August, prompting an increase in August same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

New York -- Microsoft Corp. will open 32 pop-up stores in the United States and Canada in time for the holiday shopping season.

Although the company did not say when the stores would open, it did provide a list of the locations, which include Roosevelt Field Mall, Garden, City, N,Y.; Time Warner Center: The Shops at Columbus Circle, New York City; Perimeter Mall, Atlanta; Oakridge Centre, Vancouver, B.C.; Dadeland Mall, Miami; and San Francisco Centre, San Francisco, to name a few.

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

SAN FRANCISCO — Old Navy is getting in on the Fashion Week fun with a New York City event designed to celebrate fashionable women of all shapes and sizes.

On Sept. 14, women are invited to "strut their stuff" and model Old Navy's rockstar skinny jeans on the jean-shaped runway at Bryant Park.

Everyone who struts their stuff on the jean-shaped runway will walk away with a free pair of rockstar jeans. The colored denim line, available in 31 shades, retails for $34.50.

JOHNSTOWN, N.Y. — Greek yogurt maker Fage has partnered with Bobby Flay, chef, restaurateur and cookbook author, to help everyday chefs create extraordinary meals using the simplest of ingredients: plain Greek yogurt. Those looking for plain inspiration can visit the Plain Kitchen menu at fageusa.com/plainkitchen, which features exclusive, inventive recipes featuring Fage Total and step-by-step cooking demonstrations by master chef Bobby Flay.

WAYNE, N.J. — Toys"R"Us chairman and CEO, Jerry Storch, is making the rounds this week, as his company prepares for the holiday and questions remain on the status of it's IPO.

MINNEAPOLIS — Target announced that it is offering a deluxe edition of Taylor Swift's upcoming fourth album, "Red." The deluxe edition of the album is available only at Target, and includes six bonus tracks (three new songs and three remixes). The exclusive edition of “Red” will be available for pre-order on Sept. 16, and at Target stores and on Target.com starting Oct. 22.

WASHINGTON — The National Retail Federation is set to go to court in order to block the proposed $7.25 billion settlement of a federal antitrust lawsuit over Visa and MasterCard credit card swipe fees.

New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).