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Marketing Tactics

  • Nespresso opens in-store shop at Macy’s Herald Square

    New York – Nespresso is opening an in-store “Boutique-in-Shop” at the Macy's Herald Square on 34th Street in New York City. Nespresso coffee specialists will be present to offer demonstrations of Nespresso machines and guide customers through the profiles of the 21 Grand Cru coffees.

    This is the second Nespresso Boutique-in-Shop within a Macy's store.

  • Whole Foods Market teams with Etsy

    Austin, Texas -- Starting in November, Whole Foods Market stores nationwide will host DIY craft tutorials, with local artists from Etsy’s seller community. Shoppers can also find exclusive step-by-step DIY projects from Etsy’s creative community in Whole Foods Market’s 2013 Holiday Guide, available in stores and online.

  • Be Experiential: Three Ways to Beat Showrooming

    By Ken Nisch, [email protected]

  • Duck Tape and Fiskars unveil new crafting scissors line

    Duck Tape brand duct tape is joining forces with Fiskars Corp. to introduce a new line of scissors for crafting.

    “Both Duck brand duct tape and Fiskars share a commitment to creating innovative products that help people express their creativity,” Fiskars VP brand marketing Jay Gillespie said. “This partnership is a perfect fit, and we’re looking forward to giving enthusiasts tools that make creating with Duck Tape easier than ever before.”

    The scissors will be available at select retailers June 2014.

  • Survey: Shoppers not saving, spending for holidays

    Los Angeles – A large number of shoppers do not appear to be setting aside any money for holiday spending this year, and four in 10 do not even intend to do any shopping for the upcoming holiday season.

    According to recent GoBankingRates.com polls, more than 63% of respondents didn't allocate any savings toward holiday gift buying. In addition, more than 40% of respondents said they would not be buying holiday gifts this year at all.

    Other findings include:

  • Weak retail climate dims LeapFrog’s holiday view

    LeapFrog Enterprises is rolling into the holiday with its strongest product lineup ever but concerns about consumer spending have the leading educational entertainment company tempering its view of fourth quarter sales.

  • Dunkin’ Donuts plans 12 new Detroit-area stores

    Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with three existing franchise groups to develop 12 new restaurants in Detroit during the next several years. Existing franchise group Coffee Ventures, LLC plans to develop seven restaurants in suburban Detroit between 2014 and 2017, while existing Detroit franchisees Tarun and Falguni Raval plan to develop one restaurant in Detroit in 2014 and existing Detroit franchisees Nick and Masoud Shango plan to develop four restaurants in Detroit between 2014 and 2016.

  • Survey: Holiday shoppers will spend same or less

    St. Louis – Most Americans will spend the same or less on holiday shopping this year as they did last year. According to a recent survey by financial services firm Edward Jones, 37% say they plan to spend less on holiday shopping in 2013 than they spent in 2012.

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