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Marketing Tactics

  • Nike exec steps into new role

    Nike has promoted Scott LeClair, currently the brand’s VP and GM of Nike Skate and Nike Snow, to the position of VP of action sports. He will be responsible for leading the category as well as for Hurley International.

    He replaces Nike veteran Roger Wyett, who has decided to retire according to the company.

  • BJ’s prepares Black Friday week, Facebook coupons

    Westborough, Mass. -- BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

  • Michaels rolls out interactive service ahead of holiday

    Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

    After hours, kids can play games and build wish lists that parents can share on Facebook. On Christmas Eve, the site becomes a Santa Tracker, including a Santa locator, behind-the-scenes information from the North Pole control tower and the Santa Cam, where kids get to see Santa at work putting presents under trees and filling stockings.

  • Red Robin opens in Secaucus, N.J., and Cincinnati

    Greenwood Village, Colo. — Red Robin Gourmet Burgers has announced that it will open two new restaurants, one in Secaucus, N.J., and another in the Cincinnati metro area. To help celebrate the grand opening of the new restaurants, the company will donate the proceeds of all sales of its signature Freckled Lemonade during the two restaurants’ first week of operation to Alex’s Lemonade Stand Foundation, a non-profit organization dedicated to finding cures for kids with cancer.

  • Kmart prepares to roll out pilot program nationwide

    Kmart is planning to roll out lease-to-own financing at stores nationwide ahead of the holiday season. The retailer began testing the program in mid-October and plans to make it available in all stores by Nov. 22.

    Customers will be able to take home items priced at $150 and more for no credit, including appliances, mattresses, furniture, lawn and garden equipment, consumer electronics, service plans and others. To qualify, customers must be at least 18 years old, earn at least $1,000 per month and supply a social security or tax identification number when applying.

  • Early Bird Deadline for Retail Store of the Year

    New York -- Chain Store Age invites retailers, design firms, architects and suppliers to submit entries for its 32nd annual Retail Store of the Year design competition. Deadline for submission is December 23, 2013. There is a reduced entry rate for submissions received by Nov. 29.

    The competition is open to stores and restaurants that opened between November 30, 2012 and December 6, 2013.

  • Michaels offers interactive holiday help

    Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

  • Survey: Shoppers not saving, spending for holidays

    Los Angeles – A large number of shoppers do not appear to be setting aside any money for holiday spending this year, and four in 10 do not even intend to do any shopping for the upcoming holiday season.

    According to recent GoBankingRates.com polls, more than 63% of respondents didn't allocate any savings toward holiday gift buying. In addition, more than 40% of respondents said they would not be buying holiday gifts this year at all.

    Other findings include:

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