Marketing Tactics

HATTIESBURG, Miss. — Interior designer Cathy Hobbs has been named as the exclusive brand ambassador for Mythic Paint, a maker of zero-volatile organic compounds (VOC), zero-toxins and non-carcinogenic high performance paint.

New York – Emerging consumer buying trends will have significant implications for retailers this holiday season, according to a new survey from Booz & Co.

New York -- Gap announced that it plans to launch a limited-edition collection for men designed by GQ's six Best New Menswear Designers in America for 2012, starting Sept. 27.

With price points starting at $20 for items such as boxer briefs and ranging up to $348 for such pieces as a leather bomber jacket, the collection will be available at select Gap stores worldwide and online at Gap.com.

Memphis -- Fred’s Super Dollar announced that it is launching a holiday layaway plan featuring no fees and a down payment of only $1. The plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.

South Plainfield, N.J. -- Charter Realty said it has been selected to lease Oak Park Commons located in South Plainfield, N.J.
 
The single-story, 136,939-sq.-ft. community shopping center is anchored by A&P Supermarket in 60,025 sq. ft. and includes a mix of national, regional and local tenants.
 
Oak Park Commons is currently 76% occupied with 33,508 sq. ft. of available space.
 

New York -- Disney has joined the roster of brands that will be setting up shop in J.C. Penney Co., with Disney children’s boutiques opening in Penney stores next fall, Women’s Wear Daily reported.

The in-store boutiques will feature products designed and sourced by Disney Consumer Products exclusively for J.C. Penney’s as well as Disney stores and theme parts, according to the report.

Bentonville, Ark. -- Walmart and HumanaVitality annunced a first-of-its-kind program called Vitality HealthyFood, whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.

ITASCA, Ill. — Supervalu's Jewel-Osco banner will celebrate Hispanic Heritage Month with its 5th Annual “Sabor de la Herencia Hispana” signature VIP reception on Sept. 27 at the National Museum of Mexican Art, the retailer announced Monday.

BENTONVILLE, Ark. — Walmart has launched part of its Fighting Hunger Together fall initiative to provide meals to communities in need.

CINCINNATI — Consumers continue to be cautious about sharing their personal information, according to an online survey conducted by LoyaltyOne, a global provider of coalition loyalty, customer analytics and loyalty services.