Marketing Tactics

New York -- Chain Store Age invites retailers, design firms, architects and suppliers to submit entries for its 32nd annual Retail Store of the Year design competition. Deadline for submission is December 23, 2013. There is a reduced entry rate for submissions received by Nov. 29.

The competition is open to stores and restaurants that opened between November 30, 2012 and December 6, 2013.

Kimberly-Clark and the National Hockey League have renewed and enhanced their multiyear partnership in North America. In Canada, K-C launched its Home Team Advantage retail activation program this season with participation by their portfolio of brands including Cottonelle, Huggies, Kleenex, Scott and Pull-ups.

Irving, Texas – Michaels is offering a free, interactive “Just Add Wishes” DIY site to help consumers with holiday needs. From Nov. 11 through Dec. 24, kids can interact with a live elf through streaming video.

San Jose, Calif. — Togo’s Eateries has announced signed development agreements with new and existing franchisees to open nine new restaurants in markets across California. The company will open two restaurants in downtown Los Angeles, two in midtown and downtown Sacramento, and single units in San Jose, Santa Cruz, Riverbank, El Centro and Petaluma.

Tommy Bahama has entered into an agreement with the National Football League to create an officially licensed collection of premium lifestyle apparel. This collaboration will yield a distinctive series of highly focused Tommy Bahama lifestyle apparel custom designed solely for the NFL.

BJ's Wholesale Club is spreading its Black Friday deals across an entire week (Sunday, Nov. 24 through Sunday, Dec. 1), excluding Thanksgiving on Thursday, Nov. 28. The retailer says it is offering more than twice as many Black Friday deals this year as it did last year.

New York -- A marketing stunt ended up driving hundreds of visitors to entertainment and events retailer Make Meaning’s location on the Upper East Side of Manhattan. Inspired by the creativity of the infamous and elusive guerilla street artist Banksy, whose handiwork has been popping up around New York City for the past month, the CEO and CMO of Make Meaning arranged for renowned New York street artist Alex Gardega to spray paint the façade of the building with a Banksy-esque silhouette in the middle of the night.

With plans to more than double its 200,000 global workforce in the foreseeable future, Starbucks is making a push to hire veterans and active duty spouses, much like other retailers like Walmart and Home Depot.

In addition, a store in Lakewood, Wash., and a store in San Antonio, Texas, will begin sharing a portion of each transaction with nonprofit programs Operation GoodJobs and Vested in Vets as part of a commitment to establish five such stores in joint base communities around the United States.