Marketing Tactics

QUINCY, Mass. — Stop & Shop customers and associates helped abate hunger by donating nearly $400,000 through the company’s first ever Healthy Ideas Food for Friends program. As part of the company’s hunger relief efforts, Stop & Shop will donate 100% of the funds to regional hunger relief agencies across the Northeast.

Talk about an uphill battle. Walmart is trying to educate shoppers about eating healthy on a limited budget and the importance of understanding unit prices when evaluating purchase decisions.

Widespread media reports have Walmart discontinuing the sale of Amazon’s popular Kindle devices, which begs the questions what took so long and will we ever see a Walmart tablet.

Walmart’s decision to begin selling the Kindle was one of the more wrong-headed moves the company has ever made. A Kindle is Amazon’s version of a Gillette razor, essentially a device that provides consumers a portal to purchase Amazon’s other inventory, or in Gillette’s case, more blades. Target wisely gave Kindle the boot earlier this year.

Pittsburgh -- Dick’s Sporting Goods said Thursday it has launched a new mobile application for iPhone and Android smartphones.

The new app gives users access to Dick’s ScoreCard rewards program, along with location services, social networking and mobile shopping capabilities. It also features built-in barcode scanner functionality, allowing shoppers to scan product and marketing QR codes in-store and access information including product description, news, price and user reviews.

By Kevin Kulinowski, Robert Grosskopf and Rick Edwards, Gordon Brothers Group

The defining paradox of our industry is that closing stores has become a trademark of successful retail companies. Certainly healthy retailers are opening new stores; but shuttering locations has become the norm as well and, in most instances, is equally indicative of positive growth.

Walmart and HumanaVitality have developed a unique way to incent people to eat healthier while promoting increased customer traffic at Walmart stores.

The companies on Wednesday morning launched a first-of-its-kind program called Vitality HealthyFood whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.

WAYNE, N.J. — Toys"R"Us revealed its 2012 hot toys list Wednesday, but not before Walmart did the same, giving the discounter a head start and the opportunity to poke fun at the toy retailer's earlier announced toy reservation program.

LONDON, UNITED KINGDOM — George at Asda is extending its Moda line to offer more fashion items for U.K. women over 40.

Over two years in development and following a series of intensive customer focus groups, the collection has been created by George's team of industry leading in-house designers with customers' feedback.

Publix is making its North Carolina debut with the planned opening of a new store in the greater Charlotte area.

The company has signed a lease for a store at Providence Road West and Johnston Road in Ballantyne. The store will be part of a new division based in Charlotte.

While Ballantyne marks Publix’s long awaited entry into North Carolina, the company is looking ahead to continued growth within the state and in its current operating areas of Florida, Georgia, South Carolina, Alabama and Tennessee.

SPRINGFIELD, Mass. — Regional supermarket chain Big Y is catering to customers' bundles of joy with the launch of a new loyalty program.