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Report: Disney shops to open in J.C. Penney


New York -- Disney has joined the roster of brands that will be setting up shop in J.C. Penney Co., with Disney children’s boutiques opening in Penney stores next fall, Women’s Wear Daily reported.

The in-store boutiques will feature products designed and sourced by Disney Consumer Products exclusively for J.C. Penney’s as well as Disney stores and theme parts, according to the report.

Women’s Wear Daily got a jump on the story and reported this morning that at least 520 J.C. Penney stores will be getting the shops in time for next year’s back-to-school season.

While J.C. Penney and other major retailers including Wal-Mart, Macy’s and Kohl’s sell Disney licensed products, the goods stocked in J.C. Penney’s Disney shops will be made by Disney Consumer Products exclusively for Penney and its own Disney stores and theme parks.

J.C. Penney chief merchant Liz Sweney told fashion industry publication WWD that the shops “will command prominent space.”

The Disney shops will average 750 sq. ft. to 1,100 sq. ft. and sell costumes, plush toys, figurines, footwear, sleepwear, underwear, backpacks, lunch totes and apparel for boys, girls and babies, the report said.

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