Sears Canada launches shoppable iPad app for Wish Book

Toronto -- Sears Canada said Tuesday it has debuted a permanent shoppable iPad application for its Wish Book catalog after a temporary launch for the 2011 holiday shopping season.



The app will contain various content throughout any given year, the first of which appears Tuesday in the form of the 60th anniversary Wish Book.



"As Sears celebrates 60 years of wishes this holiday season we are thrilled to offer our customers another exciting way to shop for all their holiday gifts through our new iPad Catalog app, which launches with the 2012 Wish Book," said Calvin McDonald, president and CEO, Sears Canada.



The app features a smart, responsive pinch and zoom function, as well as a simple, intuitive navigation and browsing experience, new for 2012. An additional incentive for customers is access to exclusive notifications of new catalogs, promotions and specials.



The iPad Sears Catalog app is available for download via the Apple iTunes App Store or Sears.ca/app.