Marketing Tactics

Los Angeles -- Women are more responsive to mobile alerts detailing discounts and more likely than men to shop in-store to save on shipping costs, according to recent data from fashion shopping app Snapette, a business unit of PriceGrabber. The survey revealed that mobile ad spend grew by 81% this year, with women aged 25-34 driving the highest click through and conversation rates.

Mooresville, N.C. -- Lowe's Cos. net income rose 26% in the third quarter, just short of projections, amid the housing market's ongoing resurgence. The retailer raised its fiscal 2013 outlook, but its earnings forecast was still below expectations.

Lowe's earned $499 million for the period ended Nov. 1, up from $396 million last year. Its earnings were a penny per share short of Wall Street expectations.

Revenue rose 7% to $12.96 billion from $12.07 billion, beating analysts’ predictions. Same-store sales increased 6.2%.

Columbus, Ohio — Steiner + Associates, The Georgetown Co. and Limited Brands have broken ground on Easton Gateway, a 54-acre addition to Easton Town Center.

Nearly 15 years after Easton Town Center opened, Easton Gateway will introduce a number of noteworthy additions to the master-planned community, including new brands and big box retail.

CVS unveiled during a New York City press event on Wednesday the spring 2014 collection of its exclusive Nuance Salma Hayek line.

The new collection, which will begin shipping in January, features products for hair and skin.

Denver -- Thirty percent of shoppers say the ease, speed, and low prices offered online make it a clear solution for the value and time-saving shopping experience they seek. An ongoing shopper behavior study from The Integer Group and M/A/R/C also shows that although mass merchants remain a popular holiday shopping destination, a leading 54% of shoppers say they will take advantage of free shipping deals that e-retailers can offer.

Chicago -- Retail industry veteran Steve Embree has joined the executive leadership team of spin photography services and solutions provider Snap36 as director of business development. Embree is responsible for driving business development and go-to-market strategies for Snap36 across both B2C and B2B markets.

San Francisco – Gap Inc. is rolling out its “Reserve in Store” capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets. The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, makes it easy for customers to shop online or with their mobile device, place items on hold and pick them up in local stores.

By Ali Lipson, senior retail and apparel analyst, Mintel