Orchard Supply names Overstock.com exec to marketing post

San Jose, Calif. -- Orchard Supply Hardware Stores Corp. said Wednesday it has named Samantha Osselaer as VP marketing, effective Nov. 5.



Osselaer was most recently senior director, creative and branding, for Overstock.com and has also served as a creative VP for both Smith & Hawken and Macy’s.



As one of her duties, Osselaer will lead the branding and marketing of the chain’s new neighborhood store format that is currently being rolled out.