Marketing Tactics

Plano, Texas -- J.C. Penney issued a brief statement on Wednesday saying that it was "pleased” with its performance for the holiday selling period, and reaffirmed its fourth quarter fiscal 2013 guidance for increased same-store sales. But the retailer did not provide any specific sales data.

Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months.

iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.

Pleasanton, Calif. -- Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco, and Cleveland, with additional retailers and markets launching in the coming months. iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.

Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

The phrase “massive data breach” is the last thing any retailer wants to see their name associated with, but when bad things happen to good retailers Target's response to the situation is a blueprint for other retailers.

Despite the short holiday season, December was still the biggest shopping month of the year.

Shopper traffic up more than one-third over November

Charlotte, N.C. -- Bojangles' Restaurants Inc. has appointed Clifton Rutledge as CEO effective Jan. 24. Rutledge joins Bojangles' from Texas-based hamburger chain Whataburger, succeeding current CEO Randy Kibler, who announced his plans to retire from this role in September 2013 but will remain active as chairman of the company's board of directors. Additionally, Bojangles' has promoted its senior VP of company operations Kenny Avery to COO.

Minneapolis – The Tile Shop has opened its first retail store in Oklahoma City. The new 19,100 square foot Oklahoma City location is The Tile Shop’s second store in Oklahoma.

The company recently opened a new store in Tulsa.