Marketing Tactics

CHICAGO — "[The year] 2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here, at the Navy Pier, Wednesday afternoon, at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."

AURORA, Ill. – Peerless-AV, a leading supplier of brackets to mount flat-panel televisions and audio-visual accessories, has appointed Hal Truax as managing director of retail sales.

Truax, a 30-year veteran in the audiovisual industry, will be charged with expanding the company's on-the-shelf presence in the U.S., building on the success of retail placements in global markets.

Wayne, N.J. — Toys“R”Us raised $4 million and collected nearly 350,000 toys during its 2012 charitable holiday campaign to benefit the Marine Toys for Tots Foundation.

The toy retailer teamed up with retired NBA basketball player Shaquille O’Neal, and encouraged customers to “Give Back with Shaq” by making new, unwrapped toy donations in Toys“R”Us and Babies“R”Us stores nationwide, as well as monetary contributions in-store and online.

NEW YORK and ALISO VIEJO, Calif. — Leading global e-commerce marketplace Rakuten Inc. has rebranded Buy.com, which it acquired May 2010, to Rakuten.com Shopping.

Between now and January 30, merchants and consumers will still be able to go to Buy.com to access Rakuten’s U.S. subsidiary. Starting January 31, however, the site url will change to Rakuten.com. Anyone going to Buy.com will be redirected to the new url.

Rockbridge Growth Equity has acquired Triad Retail Media, a 300 person digital retail media agency founded by former Procter & Gamble executive Greg Murtagh.

The acquisition is expected to be transparent to Triad’s retail clients such as Walmart, Sam’s Club, eBay, Toys "R" Us and CVS, but is expected to bring to Triad new capabilities as it benefits from Rockbridge’s ownership interest in other companies.

North Plainfield, N.J. -- A Thursday report by Levin Management Corp. found that leasing activity in New Jersey, New York and Pennsylvania improved in 2012.

Atlanta -- Consumer spending reached a three-year low during the month of December, according to a report released Thursday by First Data Corp.

First Data’s SpendTrend tracks same-store consumer spending by credit, signature debit, PIN debit, EBT, closed-loop prepaid cards and checks at U.S. merchant locations.

Philadelphia -- Destination Maternity Corp. said it is opening its first Destination Maternity store in Canada on Thursday in Calgary, Alberta, at the Kingsland Village retail development.

The store will debut its A Pea in the Pod brand in Canada.

Salt Lake City -- Overstock.com said Thursday it is launching the Club O Dining Rewards program in partnership with Rewards Network.

The enhancement to the e-retailer’s current loyalty program allows members to automatically receive reward dollars in their Club O account equal to 5% of their total dining bill when they visit participating Club O Dining Rewards restaurants and pay their bill using any credit or debit card they have registered with their Dining Rewards account.   

Total U.S. Shopper Traffic in Retail Stores and Malls for December 2012

Holiday shopping reached its seasonal peak in December, driving a 36.6 percent retail foot traffic increase over November. Further, December 2012 continued a trend of year-over-year improvements in the number of shoppers visiting stores with a 1.2 percent increase in foot traffic when compared to the same month last year.