Marketing Tactics

RACINE, Wis. — SC Johnson is marking its 90th anniversary of donating to the local United Way.

For nearly a century, the family-owned company known for brands such as Glade, Pledge and Scrubbing Bubbles has donated more than $50 million in cumulative contributions to the local nonprofit organization.

Walmart U.S. president and CEO Bill Simon isn’t running for elected office, but he sure sounded like a politician earlier this week as he laid out a three-tiered plan the retail industry can implement to restore U.S. economic growth.

CANTON, Mass. — Global fitness brand Reebok has entered into a multi-year partnership with Spartan Race that will see Reebok as the title sponsor of the global race series.

Reebok’s titular sponsorship begins with the first race of the season at Vail Lake Resort in Temecula, Calif., on January 26 and 27.

NEW YORK — Lord & Taylor is teaming up with Lifetime's Project Runway for the show’s eleventh season, making it the show’s exclusive retail sponsor.

DENVER — Things may not be working out for Tim Tebow as a Jets quarterback, but he’s got something to fall back on. His foundation has entered into a third-year, multifaceted agreement with national furniture retailer Furniture Row Companies.

Ann Arbor, Mich. -- Luxury shoppers are more likely to use mobile channels when shopping but are slightly less satisfied with e-commerce overall, according to the Luxury E-Retail Satisfaction Index released by customer experience analytics firm ForeSee. Luxury brands have an aggregate score of 77 on the study's 100-point scale, falling just short of the average score of the top 100 online retailers overall (78).

New York - Lord & Taylor is teaming up with Lifetime's popular "Project Runway" television show for the program’s eleventh season, making it the show’s exclusive retail sponsor.

As part of the sponsorship deal, the show will feature a custom-built “accessory wall” featuring an assortment of Lord & Taylor’s shoes, handbags and accessories, which contestants will use to complete their looks during each challenge.

San Francisco -- Williams-Sonoma reported that its revenue increased 4.8% to $1.01 billion for the nine-week period ended Dec.30.The company also backed its fourth-quarter and full-year forecast.

Williams-Sonoma will discuss its performance in more detail in March when it releases its fourth quarter results.

Company president and CEO Laura Alber said the chain's performance reflected the strength of its brands even amid a time of consumer uncertainty and intense promotional activity across the retail industry.

Naperville, Ill. — OfficeMax is joining forces with Go Daddy, a leading web-hosting and domain name provider.

OfficeMax's exclusive bundles of Go Daddy website services will allow businesses to register their domain names, create professional websites and maximize their business visibility on Internet search engines. There are no monthly service fees. One-year service bundles range from simple domain and website authentication to hosting an online store.

By TJ Person, [email protected]

Using a smartphone for everyday transactions is becoming commonplace, with an estimated 86 million Americans using their smartphone to shop every day. They use it to pay; they use it for specials; and they use it to redeem coupons.