Marketing Tactics

The nightmare continued for Target on Friday as worse than expected fourth quarter same store sales prompted the company to slash its profit forecast while it made troubling new disclosures about the theft of information involving 70 million customers.

New York -- Retailers across the board, from Victoria’s Secret parent L Brands Inc. and American Eagle Outfitters to Family Dollar Stores and Bed, Bath & Beyond, cut their fourth-quarter earnings forecasts on Thursday as heavy promotions and discounts cut into profits. Results were also impacted by multiple snowstorms, a shortened shopping season and cautious consumers.  

Atlanta -- Landscaping is the most popular outdoor do-it-yourself (DIY) home improvement New Year’s resolution project. According to a recent online survey of 540 homeowners by the Home Projects Council (HPC), homeowners selected landscaping (15.2%), planting a garden (13.5%) and building a deck (6.3%) as the top three outdoor DIY home improvement New Year’s resolution projects.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.
 

Pittsburgh – Total net revenue for American Eagle Outfitters, Inc. decreased 2% to $882 million during the fourth quarter of fiscal 2013, compared to $904 million for the same quarter a year earlier. Consolidated same-store sales decreased 7%, compared to a 5% increase for the comparable period in 2012.

SAN FRANCISCO – Brick-and-mortar customer analytics provider Euclid is introducing Euclid Express, a free analytics solution that provides retailers with insights into customer behavior and store performance. Using existing Wi-Fi, Euclid allows retailers to assess the offline impact of marketing activities, identify trends in store performance, and improve the overall shopping experience.

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.