Hudson’s Bay unveils new rewards program

Toronto -- Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson's Bay, Thebay.com or Home Outfitters.



Hudson's Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.



"We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online," says Patrick Dickinson, SVP core marketing and brand strategy, HBC. "We looked at the point system, listened to customer feedback and made the program better.



HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs.



When customers use their Hudson's Bay MasterCard they double their points at Hudson's Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted.



The changes are effective Feb. 3.