RevTrax offers protection for digital coupons

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

RevTrax's latest technology creates and serves dynamic promo codes, then protects those codes from being used by unauthorized parties. The security features enable retailers to protect gross margins for rich offers, confidently manage revenue more carefully with targeted markdowns and accept rewards currency online.

"Ensuring that our e-commerce offers don't spread uncontrolled across the Web is critical, both to our customers and our company," said Jeffrey Liss, SVP and general manager of e-commerce and customer insights for Charming Shoppes, a subsidiary of ascena retail group inc. "RevTrax allows us to develop offers that we're confident will only be redeemed by our target audience, not by anyone with a Web browser, and the ability to copy and paste."