Marketing Tactics

Coupons.com has appointed Lance M. Meyerowich as the company’s VP of investor relations. Meyerowich, who has two decades of experience on Wall Street, will report to CFO and chief operating officer Mir Aamir.

“Lance is extremely well known and respected in the financial community,” said Aamir. “I’m thrilled that he’s joining our growing team.”

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.

San Francisco -- The Levi's brand has chosen a customized advertising agency model. Effective immediately, the Levi's brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.

Salisbury, N.C. -- Food Lion has unveiled a new online tool, MVP Coupon Hub, to make accessing grocery coupons online easier for customers. The new tool, found on the grocer's website, features convenient load-to-card and printable coupons on customers' favorite items.

"We're proud to bring our customers the new MVP Coupon Hub, which helps customers save by offering hundreds of additional coupons," said Keith Nicks, director of loyalty and digital marketing for Food Lion.

Digital coupon marketplace RetailMeNot said that its investments are paying off, following a strong performance in the fourth quarter ended Dec. 31, 2013.

The company reported net revenues for the quarter of $78.5 million, an increase of 55% compared to $50.8 million the prior-year quarter. Organic net revenues, which exclude net revenues from acquired businesses not owned during both comparative periods, increased 50%.  

Coca-Cola and Green Mountain Coffee Roasters have signed a 10-year agreement to work together on the development and introduction of Coca-Cola’s global brand portfolio for use in GMCR's upcoming Keurig Cold at-home beverage system.

Under the agreement, the companies will cooperate to bring the Keurig Cold beverage system to consumers around the world. The companies also entered into a Common Stock Purchase Agreement; Coca-Cola will purchase a 10% minority equity position in GMCR.

Woonsocket, R.I. – The Feb. 5 decision by CVS to stop selling cigarettes and other tobacco products by October 2014 reportedly created a large volume of related discussion on social media. According to analysis from social media analysis technology provider Crimson Hexagon, as of 6 p.m. on Feb. 5, there were more than 139,000 total posts on Twitter (92% of the conversation) and public Facebook (8% of the conversation) posts mentioning CVS.

New York -- Snowstorms and bitterly cold weather took a bite out of sales for some retailers in January. One of the retailers feeling the chill was Fred’s, which posted a 1.8% decline in January same-store sales.

"The weather was a significant challenge for us in January," said CEO Bruce Efird, who added that it disrupted shopping patterns, but also resulted in “more than 120 store closings during the final week of the month."