Marketing Tactics

New York -- J.C. Penney has set a March 15 launch date for the debut of its Joe Fresh in-store shop concept. The Canadian fast-fashion apparel brand will be presented in dedicated shops, ranging from 750 sq. ft. to 2,500 sq. ft., in nearly 700 J.C. Penney stores.

The Joe Fresh collection will focus on modern basics for women, with everything priced under $70, according to J.C. Penney.

Kashi, a natural food and lifestyle company, announced its new Kashi Chicken and Chipotle BBQ Steam Meal and Italian Vegetable Medley Pasta Steam Meal, two additions to Kashi's Steam Meal line. The new entrees provide a meal for two people in each bag.

Like Kashi's existing single-serve varieties, microwave steam is used to preserve the quality of the ingredients. Each features the Kashi Seven Whole Grain blend and offers 42 g or more of whole grains per serving:

BOSTON — Early this summer, you can expect to see Sam Adams Boston Lager in what the company is calling the Sam Can: a can two years in the making that beer manufacturer Sam Adams said it believes offers a slightly better drinking experience than the standard beer can.

SEATTLE — Sears' online marketplace will be the subject of a webinar on Feb. 26 hosted by Mercent, a technology company that enables retailers to profitably reach and convert more shoppers online.

Titled "Selling on Sears.com - Your Access to more than 15 Million Loyal Shoppers," the webinar will discuss Sears.com's role as the third largest online marketplace and how its expanding its reach and visibility against Amazon.com, eBay and Google.

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

MENOMONEE FALLS, Wis. — Kohl's is continuing its partnership with TED, the nonprofit organization that provides a platform for innovative thinkers, with a donation of $1.5 million to continue its education-based opportunities for youth.

Brian Michon was named chief technology officer at Cartera Commerce, a Boston-based provider of card-based marketing solutions for merchants, banks and loyalty programs.

In his new role at Cartera, Michon, a former vp of engineering at Intuit, is expected to drive Cartera’s card-linked offer technology strategy and lead the company’s development, operations and solution delivery teams.

Healy Family Holdings, parent company of the iconic Turtle Wax brand, named Steve Knoop as CEO.

A statement by Healy Family Holdings indicated that Knoop "will be responsible for emphasizing the family’s leadership position in investments by growing the businesses through innovation and nimble enterprise with solutions that address building shareholder value."

Jim Farrell has joined Stratacache’s interactive media subsidiary enVu to lead the sales effort for a new gestural ad network with intriguing retail applications.

Farrell will be responsible for building and overseeing the sales efforts for enVu’s five North American sales regions including Chicago, New York, Los Angeles, San Francisco and Detroit and will focus on cultivating a successful sales and customer service team.

DALLAS — Zale Corp. reported that revenues for its second quarter rose 1.1% to $7 million from $664 million last year.

“The growth achieved in the quarter was driven by our exclusive, branded collections. Further expanding these products and supporting them with compelling marketing and training is an important part of our growth strategy,” commented Theo Killion, CEO.

For the second quarter of fiscal 2013, comparable-store sales increased 2.8%. This increase follows a 5.8% rise in the same period last year.