Marketing Tactics

The retail and shopper marketing firm Integer Group, an Omnicom company, made three key hires to bolster its efforts in the omnichannel world.

Integer said it filled three positions within its Retail Arts Lab which it described as a physical and virtual space where the retail environment is being transformed by intersecting shopper behavior and emerging technologies.

Los Angeles – Pinkberry’s is entering the Japanese market with franchisee Royal Holdings. Japan is the 20th country where Pinkberry will operate stores.

Royal Holdings who operates 722 restaurants across several brands, both full service and QSR concepts. The partnership provides growth opportunities in the market for both traditional stores and non-traditional venues, with an initial development plan for 50 stores.

Aliso Viejo, Calif. —  AUM Hospitality has opened the second Johnny Rockets restaurant in Malaysia at Avenue K in Kuala Lumpur, a 360,000-sq.-ft. retail hub. The new Johnny Rockets is the 11th restaurant in the chain to open in Southeast Asia.

In addition to the two Malaysia, the chain operates six outlets in the Philippines and three in Indonesia.

New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

Pacoima, Calif. — A new Vallarta Supermarket will open in Oxnard, Calif., on April 2. It will be Oxnard’s second Vallarta. The 64,000-sq.-ft. location will house a bakery, full-service meat counter, fresh produce, and a hot food deli with in-store dining.

Founded in 1985, Vallarta Supermarkets is an independent chain with 43 locations throughout California.

New York -- The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).

The Crayola Store envelops customers of all ages in a world of color and fun, immersive experiences while celebrating the breadth of Crayola’s product collection.

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.