Marketing Tactics

SAN FRANCISCO — San Francisco attorney Dennis Herrera has launched a lawsuit against Monster Beverage Corporation for violating California law with its marketing of highly caffeinated energy drinks to children as young as six years old, despite scientific findings that such products may cause "significant morbidity in adolescents" from elevated blood pressure, brain seizures and severe cardiac events.

MISSISSAUGA, Ontario — According to a survey conducted by Leger Marketing on behalf of Walmart Canada, Canadians would pay their mom an average annual salary of $161,287 per year.

A new ad campaign that seeks to show "the real Walmart" from the perspective of customers, employees and suppliers is sure to ignite renewed debate over the company’s impact.

Plano, Texas — Crossmark, a leading sales and marketing services company, has appointed Jim Rose as president of marketing services. 

The company sees the addition of Rose to its leadership team as a significant step toward bolstering its strong position and expertise in marketing services.

“We are excited to have Jim join our team to lead the further development and integration of marketing services that deliver value and growth for our clients,” said CEO Joe Crafton.

Washington, D.C. -- U.S. consumer spending averaged $86 a day in April 2013, according to new figures from Gallup. This number is essentially flat compared to $89 in March and $83 in February.
    
According to Gallup analysis, the lack of change in consumer spending in recent months may reflect the recent increase in payroll tax, as well as the early Easter holiday. Consumer spending remains well above levels recorded during the economic recession of 2008-2011.

ST. LOUIS — For every Budweiser sold between now and July 4, the company will donate a portion of proceeds to the Folds of Honor Foundation to support military families.

DALLAS — Kimberly-Clark will award college scholarships totaling $1.26 million to 63 children of K-C employees across 17 states and Canada as part of its Bright Futures program.

Bright Futures scholarship grants are worth up to $20,000, or $5,000 per school year, for full-time students attending accredited colleges and universities. Since its inception, the program has awarded more than $35 million in scholarships to more than 1,800 students.

PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

OMAHA, Neb. — Hayneedle, a leading online home furnishings retailer in the United States, will begin offering special, curated sales events from its independent flash sale site, the Foundary, at hayneedle.com starting May 6.

Austin, Texas -- The bond is growing stronger between retailers' marketing and IT departments, and investments and activity in marketing-related IT projects are on the rise, according to a new study from EKN. More than 60% of the survey respondents indicated that the number of IT projects focused on marketing initiatives will increase in 2013 over last year.