Marketing Tactics

Time Inc.'s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.

Restoration Hardware Holdings chairman and CEO Gary Friedman lauded the company’s performance in the fourth quarter and fiscal 2013, saying that RH continued to outperform the home furnishings industry by a wide margin.

Columbus, Ohio – Lane Bryant opens two new stores in Marlton, N.J., and Odessa, Texas on March 28. The New Jersey store is located at Willow Bridge Plaza and the Texas store is located at Chimney Rock.

Lane Bryant operates 775 stores nationwide and also operates an e-commerce site.

New York -- Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

Hamilton, Bermuda – Net income at Signet Jewelers grew 2% to $175.2 million in the fourth quarter of fiscal 2014, compared to $171.8 million in the fourth quarter of the preceding fiscal year. Net sales increased 3% to $1.56 billion from $1.51 billion and same-store sales increased 4%.

During the full fiscal year, net income grew 2% to $368 million from $359.9 million and net sales improved 3% to $4.21 billion from $3.98 billion. Same-store sales rose 4%.

A week after it divested Lands’ End, Sears announced plans to launch Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and Shopyourway.com, the second week of April. The Now + Here shops offer a new shop environment with monthly deliveries.

The move comes as the company continues to transform into a member-centric retailer leveraging Shop Your Way and integrated retail.

New York – Amazon.com and Google were among the biggest winners in the annual CoreBrand Top 100 Most Powerful Brands Rankings for 2014, both increasing in their rankings. Walgreens and UPS dropped 11 spots each.

The report ranks the top 100 corporate brands in terms of market reputation and awareness. Consumer-cyclical and consumer-staple brands represent 58 of the top 100 corporate brands, which CoreBrand says indicates that the most powerful brands have a strong connection to consumers.

New York – Beauty shoppers take word-of-mouth recommendations more than any other medium. According to a new survey from Tremor Video, about half of beauty shoppers buy to replenish their supply, while many shoppers are in-market because they’re looking to try a new product.