ProFlowers extends online footprint

SAN DIEGO — Online fresh flowers retailer ProFlowers is launching a ProFlowers-branded store on eBay, extending its online reach.

The new ProFlowers eBay storefront features a broad assortment of fresh flowers, plants and product bundles including vases and chocolates, much like its existing online e-commerce site. Its eBay store also prominently features a “Deal of the Week” specially priced bouquet and vase.

“ProFlowers provides the freshest flowers, the capability to create a personal gifting experience, and the best customer service in the industry. We are excited to expand the ProFlowers ‘wow’ gifting experience to eBay customers,” said ProFlowers GM Bill Patterson.

ProFlowers's market platform combines an online storefront, proprietary supply chain management technology and established grower relationships that bypass traditional floral supply chains of wholesalers, distributors and retailers. It will now leverage the global commerce platform’s access to millions of potential buyers to extend its online footprint and grow its e-commerce business.

“eBay’s success in attracting respected brands and retailers shows the strength of our platform to drive commerce, attract new customers and create engaging new shopping experiences,” said Michael Jones, eBay’s VP of merchant development. “We’re pleased to partner with ProFlowers, a respected leader with great selection, superior customer service and a generous seven-day freshness guarantee policy. And with Mother's Day just a week away, I can't think of a better time to bring special joy to moms everywhere courtesy of the ProFlowers store on eBay.”