Marketing Tactics

Flipping the coin
Last August in this space, I discussed the troubling sales trends and tumbling earnings from iconic retailer J.C. Penney, mentioning that the growing pains associated with implementing CEO Ron Johnson’s ambitious brand overhaul might have been a case of “too much too soon.” Given that Ron Johnson is now ex-CEO, it’s clear that those growing pains were too much to overcome.

SEATTLE — Jones Soda Co., a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda.

The Natural Jones Soda product line is sweetened with a proprietary blend of natural sweeteners including pure cane sugar, organic agave syrup and stevia. Each 12-ounce glass bottle contains 30 calories, five grams of fiber and five grams of sugar and comes in four fruit flavors: Green Apple, Orange Mango, Cherry and Lemon Lime.

NEW YORK — Luxury specialty retailer Barneys has partnered with the estate of Roy Lichtenstein and Art Production Fund to launch a limited-edition collection of home goods, available exclusively at stores this summer.

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

HOFFMAN ESTATES, Ill. — Among the highlights of the first Sears Holdings shareholder meeting since Edward Lampert became chairman and CEO were details on the company's progress in combining its brick-and-mortar and online businesses.

ST. LOUIS — Build-A-Bear Workshop reported increased net income and sales the first quarter of 2013 compared to the same quarter a year earlier, despite closing some stores. The retailer’s adjusted net income rose to $2.3 million, compared to an adjusted net loss of $500,000 in the first quarter of last year.

Consolidated net retail sales were $102.9 million with 24 fewer stores compared to $95.2 million in the first quarter of 2012, an increase of 8% excluding the impact of foreign exchange. Consolidated same-store sales increased 10.4%.

Walmart’s commitment earlier this year to hire 100,000 veterans over the next five years prompted the USO to award Walmart U.S. COO Gisel Ruiz its 2013 Woman of the Year Distinguished Service Award.

Ruiz was presented with the award at the USO’s 47th annual luncheon where she said the honor was humbling and a surprise.

Walmart and Sam’s Club are scheduled to hold the 8th Annual Sustainable Packaging Exposition next week at the John Q. Hammons Center in Rogers, Ar.

LOS ANGELES — Consumers Union, the policy and advocacy arm of Consumer Reports, is taking aim at Trader Joe’s in a full page ad it took out in the Los Angeles Times.

The union is calling out Trader Joe's for selling meat and poultry from animals raised on antibiotics. The ad highlights how the overuse of antibiotics by the meat and poultry industries on healthy animals is promoting the spread of drug resistant superbugs that threaten public health. 

Sometimes, to meet consumer demand you have to get creative. That’s what developer Centergy Retail, LLC, Dallas, did in the conceptualization of a hybrid power-lifestyle center in the heart of El Paso, Texas.

One of the few ground-up developments in the U.S., The Fountains at Farah will open October 2013 with 600,000 sq. ft. of best-in-class national junior anchor stores, fashion and name brand retailers, and upscale boutiques, restaurants and retail service uses.