Marketing Tactics

Englewood Cliffs, N.J. -- In what it called a “first-of-its-kind” installation at a drugstore chain, Nexxus Salon Hair Care unveiled a window display tribute to the Tony Awards and Broadway at the Duane Reade store across from Radio City Music Hall in Manhattan. The installation was created by Simon Doonan, creative ambassador for Barneys New York, who is best known for his whimsical, and sometimes outrageous, window displays.

Maidenhead, United Kingdom -- Sixty-nine percent of shoppers expect a brand’s online store, mobile app and physical store to offer same pricing, discounts and sales, according to a survey by SDL that looked at the mobile and social media habits of consumers in the United States, United Kingdom, Australia and Singapore.
 

Simpsonville, Ky. -- Following on the heels of successful outlet projects in Atlanta and Oklahoma City, CBL & Associates Properties and Horizon Group Properties announced another joint venture – to co-develop The Outlet Shoppes at Louisville, in Simpsonville, Ky.

Bentonville, Ark. -- Wal-Mart Stores on Thursday reported profit and sales that were just below Wall Street expectations as the giant retailer struggled with a number of issues that impacted its U.S. sales, from the payroll tax increase to an unseasonably cold spring to delayed tax returns. The discounter also scaled back its earnings expectations for the current three-month period.

Wal-Mart’s net income rose 1.1% to $3.8 billion. Revenue edged up 1%, to $113.4 billion.

ECRM compared retail circular advertising in April 2012 vs. April 2013 and noticed some common overall trends across top retail chains.  While looking at the data, the biggest change from April 2012 to April 2013 came from Lowe’s Home Improvement.

HUDSON, Ohio — Jo-Ann Fabric and Craft Stores plans to honor past and present members of the armed forces with its Military Discount Days — a four-day, in-store-only event Memorial Day weekend.

FRAMINGHAM, Mass. — Staples is not necessarily a name synonymous with home décor and specifically wall art, but the office products company is looking to change that with the launch of its Sports & Art Photo Gallery. 

Known for its “World Famous Almond Toffee,” Enstrom Candies is featuring three new flavors in a new impulse product line, featuring bite-size toffee for wholesale distribution.

FORT WORTH, Texas — RadioShack has partnered with Maker Media, the creators of Make Magazine, Makezine.com, and Maker Faire, to tap into the DIY market. Maker Media and RadioShack will collaborate on an expansive DIY product lineup, exclusively carried at RadioShack and Maker Shed, including kits, robotics and tools.

SAN FRANCISCO, Calif. — American Giant, a California-based apparel brand for men which operates through a direct-to-consumer e-commerce model, has launched a womenswear line. 

The first women's offerings will consist of both heavyweight and mid-weight sweatshirts and a jersey knit line, all made in America and sold exclusively online. Women will be able to pick from seven styles, all made from 100% pre-washed cotton and shrunk to fit and priced from $19.50 to $89.