Marketing Tactics

New York -- Japanese online giant Rakuten has teamed up with First Bankcard to launch the Rakuten Rewards MasterCard Program, which provides cardholders with reward points for using their credit card to shop on Rakuten.com and elsewhere.

Rakuten.com, formerly Buy.com, is Rakuten's U.S. marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners.

Come on down to Westfield Century City in Los Angeles, and maybe you’ll get to be on television.

The entertainment news magazine “Extra” and Westfield, which owns and operates 38 shopping centers nationwide, have formed a partnership to deliver fashion, lifestyle and celebrity news and features to television audiences from Westfield Century City.

Atlanta -- The U.S. Environmental Protection Agency (EPA) has named The Home Depot as a 2014 Energy Star Partner of the Year – Sustained Excellence for its outstanding contribution to reducing greenhouse gas emissions through promotion of energy-efficient products. The Home Depot, an Energy Star partner since 2001, will be honored for its leadership in its long-term commitment to energy efficiency through promotion of energy-efficient products that earn the Energy Star, the government-backed symbol of energy efficiency.

Seattle -- Nordstrom announced plans to open at a Nordstrom Rack at The Shops at River Walk in Bakersfield, Calif. The approximately 35,000-sq-ft. store is scheduled to open in spring 2015.

The new Nordstrom Rack will be the company's first location in Bakersfield.

ECRM compared retail circular advertising in March 2013 versus March 2014 and noted trends occurring across top retail chains. H.E.B. and Publix topped the charts in circular page change, with increases of 27.8% and 41.2%, respectively. The massive increase at Publix was attributable to the release of an additional circular this March (five versus four in 2013), while H.E.B. simply ran more pages in each of its five March circulars (eight to 12 pages each this year, as opposed to six to eight last year).

A kosher deli and Murray’s Cheese shop will be part of a new 72,000-sq.-ft. Ralph’s Fresh Fare supermarket set to open on Thursday, April 10 in the Los Angeles suburb of Sherman Oaks.

BJ's Charitable Foundation has donated 70 grants totaling $431,000 to several nonprofit organizations whose goals are to help improve the lives of local residents in the areas surrounding BJ's Wholesale Clubs.

The funds will go toward healthcare, education, hunger prevention and self-sufficiency.

Oxford, U.K. -- Vuzix Corp., a U.K.-based supplier of video eyewear and smart glasses products, and Vision Smarts, a Belgian company that develops, distributes and supports software libraries for image recognition and real-time video analysis, have created a custom built-version of the “pic2shop” application specifically for use with the M100 Smart Glasses.