Marketing Tactics

LOS ANGELES — Target has launched a beauty concierge program at 96 existing stores in Los Angeles and Orange County area.

Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.   

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New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.

Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.

Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity.

Denver -- A study released Thursday by The Integer Group and M/A/R/C Research found that 16% of Hispanic shoppers are using their mobile devices to make purchases, compared to 12% of general market shoppers.

The Checkout ongoing shopper behavior study polls consumers nationally about their shopping attitudes, shopping behaviors and economic outlook.

BELLEVUE, Wash. — Eddie Bauer first ascent guide Melissa Arnot summited Mt. Everest for the fifth time, the most of any woman in history. Arnot's celebratory summit falls only weeks after the 50th anniversary of the 1963 expedition outfitted by Eddie Bauer that marked the first American summit of the mountain by Jim Whittaker and his Sherpa partner, Nawang Gombu, and later by Tom Hornbein and Willi Unsoeld via the West Ridge.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

MENOMONEE FALLS, Wis. — Kohl’s has made a $250,000 cash donation to the American Red Cross, toward tornado relief efforts in Moore, Okla., and the surrounding area. The American Red Cross is delivering emergency supplies and services to the tornado-impacted areas.

YORK, Pa. — Inclement weather was not enough to hold back Bon-Ton’s first quarter results for the period ended May 4. 

The company saw same-store sales increase 1.2% compared with the first quarter of the year prior. Total sales for the quarter were $647 million, a 1% increase from $641 million for the first quarter last year.

DEERFIELD, Ill. — Responding to Monday’s tornado in the Oklahoma City area, Walgreens mobilized increased shipments of essential supplies to its area stores, made an initial donation of three semi-trailers of food, water and first aid supplies to the Oklahoma chapter of the American Red Cross and offered customers an opportunity to make donations at its Oklahoma drugstores.