Marketing Tactics

HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.

The Zippo brand is familiar to anyone who has ever smoked and apparently there is enough equity in the name to support two stores inside Las Vegas casinos.
 
The zippo brand is synonymous with those old fashioned lighters that required users to refill with liquid fuel and occasionally replace the flint.  Not anymore, at least according to Zippo executives, who contend Zippo has made the transition to that of a lifestyle brand while its traditional lighters enjoy enduring popularity.
 

Warmer spring weather spurred continued consumer spending and activity this March. According to the National Retail Federation, March retail sales, which exclude automobiles, gas stations and restaurants, increased 0.8% adjusted month-to-month and 1.6% unadjusted year-over-year.

New York – Retail marketers say social media and digital, customer data and brand awareness are their top three marketing challenges. Findings from a retail marketing survey SAP conducted with University of Arizona students also showed that survey participants said 100% of respondents cited digital advertising among the most important marketing tools for their organization.

Teen retailer Hot Topic is using the appeal of the pre-order and a Disney film tailor made for its core customers to encourage full margin sales and drive traffic to HotTopic.com.

The retailer is featuring a limited edition collection of apparel inspired by Disney’s dark anti-hero “Maleficent,” on its Web site for pre-order beginning April 15. Merchandise will be available in stores and online in May with prices ranging from $29.50 to $54.50.

To view the 2014 Retail Store of the Year design competition slideshow, please log in to your account or take a moment to complete the free registration.

Congratulations to all of the winners!

Click here for a full list of credits.

In recognition of its support of national defense and the uniformed service community Safeway received the Military Officers Association of America’s highest honor.

Safeway was presented with the organization’s Distinguished Service Award at an event in Washington, D.C., in recognition of its outstanding support as an employer of Guard and Reserve members and veterans. The Military Officers Association of America (MOAA) ’s highest honor. MOAA was founded in 1929 and has 380,000 members.

Tokyo – Uniqlo opens new stores in Berlin, and in three U.S. locations on Friday, April 11. The 2,700-sq.-ft., three-story Berlin store is located on the Tauentzienstrasse shopping boulevard and is Uniqlo’s first German store.

The Berlin store is also the largest Uniqlo store in Europe and features revolving mannequins wearing origami headdresses and LED ticker-tapes listing all the cities where Uniqlo has stores around the world.