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Alliance Data to launch private label credit card program for TigerDirect


Dallas -- Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data announced its retail services business has signed a multi-year agreement to provide private label credit card services for multichannel computer and electronics retailer TigerDirect, a subsidiary of Systemax, Inc.

Miami-based TigerDirect was established to serve the needs of business and personal computer users, and is one of the industry's top computer and computer-product retailers. Through its industry-leading website, robust catalog business and 32 retail store locations across the United States, TigerDirect sells computers; computer parts; TV, video and audio products; appliances; cameras; software; video gaming equipment and more.

Through its suite of credit and marketing tools, Alliance Data will launch and provide marketing services for a new private label credit card program for TigerDirect, designed to extend brand affinity among its cardholders with a wide range of flexible financing and payment options.

“The TigerDirect customer is a smart shopper with a high degree of technical knowledge, and one who expects superior customer service and support — which we provide at a level unmatched in the industry,” said Robert Leeds, CEO, TigerDirect. “We value Alliance Data’s industry expertise, keen understanding of the competitive retail environment, and ability to customize a program that meets the unique needs of the TigerDirect customer. We look forward to working with Alliance Data to help us keep the TigerDirect brand top-of-mind among our most loyal customers, and to drive sales and long-term customer relationships.”

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