Marketing Tactics

SHANGHAI — Hershey is heading to China to launch a candy brand called Lancaster, marking the first time in its 120-year history that the company has launched a new brand outside of the United States. It’s also the first time in 30 years that Hershey launches a brand that is neither a brand extension nor an acquisition.

The brand will be available in the cities of Wuhan, Hangzhou and Chengdu in June, with wider distribution following next year. 

MENOMONEE FALLS, Wis. — Kohl’s has donated $1.5 million to Children’s Hospital of Wisconsin on behalf of Kohl’s Cares, the company’s philanthropic arm. 

The money will fund the Kohl’s Cares Grow Safe & Healthy program designed to make Wisconsin kids and families aware of safety risks in and out of their homes, and the necessary steps to help avoid injury. The $1.5 million gift represents the largest corporate donation to Children’s Hospital of Wisconsin this year.

WASHINGTON — The National Retail Federation has announced plans to formally oppose a proposed settlement of a federal antitrust lawsuit over credit card swipe fees charged by Visa and MasterCard. NRF is also urging retailers to carefully consider their own decisions before next week’s deadline set by the court.

Originally developed by Midwest Glove to grow gardening category sales, the "Head-to-Toe" spinner has just received a Gold Merchandising Award at the National Hardware Show in Las Vegas for merchandising distinction. 

The innovative floor stand allows retailers to offer a customized mix of hats, gloves and footwear manufactured by Midwest Gloves. In addition to the customizable assortment capabilities, a small 1.25-sq.-ft. footprint means the display can be strategically located to maximize sales without disrupting customer traffic.

PROVIDENCE, R.I. — CVS Caremark president and CEO Larry Merlo has been named the 2013 March of Dimes Rhode Island 2013 Citizen of the Year for his and the company’s ongoing support of the March of Dimes mission.

Merlo will be honored for the achievement at a June 18 reception held at the Providence Public Library. The recognition and fundraising event will take place as part of the 75th anniversary year of March of Dimes and the 50th anniversary year of the pharmacy innovation company.

COLUMBUS, Ohio — Shopping malls continue to be popular with consumers because they offer hands-on shopping experience, according to results of a new survey from Glimcher Retail Monitor. Consumers cite reasons such as ability to try on clothes and accessories (74%), the shopping experience (55%) and store variety (49%) for going to the mall.

SEATTLE — Starbucks subsidiary Seattle’s Best Coffee opened 10 new drive-through windows at restaurants throughout the Dallas/Fort Worth area.

Items available for drive-through purchase include 12 combo specials priced $5 or less.

NEW YORK — D’Agostino Supermarkets is partnering with online discount provider Aisle50 to offer exclusive deals and discounts on national, local grocery and consumer packaged goods brands.

CAMBRIDGE, Mass. — Men’s Wearhouse will tailor email campaigns to individual shoppers using personalized email marketing technology from CQuotient. The solution will allow Men’s Wearhouse to capture data across consumer touchpoints and use predictive algorithms to target customers with individualized email messaging.

GOODLETTSVILLE, Tenn. — The Dollar General Literacy Foundation has awarded more than $6 million in grants to more than 725 schools, nonprofits and literacy organizations to support adult, family and summer literacy programs.