Marketing Tactics

Boca Raton, Fla. -- Office Depot Inc. has been named to the 15th annual list of America’s Top Corporations for Women’s Business Enterprises (WBEs) by the Women’s Business Enterprise National Council (WBENC). This marks the 12th year that Office Depot has been named to the list.

The newest jewel in Amazon’s content crown is leading digital comics provider comiXology.

Amazon reached an agreement to acquire comiXology for an undisclosed sum. The company was founded in 2007 offers an extensive library of digital comic book content from more than 75 top publishers as well as top independent creators. According to Amazon, comiXology revolutionized the digital comics reading experience with its immersive Guided View technology.

Southfield, Mich. -- Kris Abrahamson has been named as VP retail consultancy of shopper marketing agency The Mars Agency. Abrahamson has more than 20 years experience in the consumer packaged goods industry and was most recently the senior director of innovation with PepsiCo's Global Nutrition Group.

As part of the retail consultancy group, she will drive strategic growth initiatives against The Mars Agency's clients' key retailers and lead innovation initiatives that will address evolving shopping behaviors affecting retailers today and in the future.

Jo-Ann Fabric and Craft Stores is teaming with the Cleveland Cavaliers for an unconventional promotion. The craft retailer will be distributing capes to fans at the second annual Superhero Night at the Cavs vs. Boston Celtics game Saturday, April 12 at 7:30 p.m. at Quicken Loans Arena.

Stein Mart said that its March sales were unfavorably impacted by the shift of pre-Easter selling from March to April this year, as well as cooler-than-normal temperatures in many parts of the country early in the month.

Stein Mart’s total sales for the five-week period ended April 5 were $136.3 million, compared to total sales of $135.4 million for the prior-year period. Comparable store sales increased 0.9%.

Bentonville, Ark. – Wal-Mart will carry Wild Oats organic food items later in April with a new, more affordable price point on products covering a broad variety of categories. Wal-Mart estimates customers will save 25% or more when comparing Wild Oats to national brand organic products.

Patrick Byrne has relinquished his role as chairman of Overstock.com and Stormy Simon was named president of the online discount retailer.

Boston – Email remarketing to online customers who visit e-commerce sites but do not make a purchase can significantly boost conversion and revenue rates for online retailers. According to a new report from the SeeWhy Conversion Academy analyzing 80 Demandware-based e-commerce sites, “The ROI of Email Remarketing for E-commerce and Brands,” on average, 97% of visitors to e-commerce sites don’t make a purchase.