Marketing Tactics

Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.

Woonsocket, R.I. -- CVS/pharmacy announced that it is teaming with The Partnership at Drugfree.org to create a community donation program that presents drug collection units to police departments across the country.

Through the Medication Disposal for Safer Communities program, local police departments can apply to receive a drug collection unit to help their communities safely dispose of unwanted medications, including controlled substances.

Woonsocket, R.I. - CVS/pharmacy has expanded the ExtraCare loyalty program, allowing members to send more of their savings and rewards directly to their ExtraCare cards. Through the Send to Card feature, ExtraCare cardholders can now digitally send all personalized offers available on CVS.com and the CVS Mobile app, as well as coupons received via email, to their cards in a single click.

Send to Card was first introduced in 2011 and provided a digital option for select coupons and rewards. Now, ExtraCare members can send more coupons to their cards.

A Walmart initiative begun a year ago to offer an online assortment of products from small women-owned businesses has expanded to the retailer’s stores.

The National Retail Federation’s ongoing effort to highlight the industry’s value and career opportunities have been expanded with two new initiatives.

Boston – Online clothing donation service Fashion Project is partnering with Neiman Marcus and Bergdorf Goodman to provide a personalized charitable clothing donation service for customers who participate in the InCircle loyalty program. All members, regardless of their annual spending, can utilize the White Glove Clothing Donation service to donate used luxury clothing, shoes, and accessories to a charity of their choice.

With net revenues soaring 36% in the first quarter to $642 million from $472 million in the prior year's period, Under Armour is off to a strong start in 2014. In conjunction with its financial results, the company also opened its newest specialty retail location in SoHo, in New York.

Seattle – Nordstrom Inc. plans to open a Nordstrom Rack at Winrock Town Center in Albuquerque, New Mexico. The approximately 33,500-sq.-ft. store is scheduled to open in fall 2015.

The new Nordstrom Rack will be the company's first retail location in New Mexico.