Marketing Tactics

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

Facebook’s revenues grew 72% to $2.5 billion from $1.5 billion and earnings increased to 25 cents a share from 9 cents a share with operating margins expanding to 43% from 26%. The company also highlighted the fact that mobile advertising revenue now accounts for 59% of total revenue compared to 30% during the same period the prior year.

Phoenix – TV personality and fashion designer Kelly Osbourne is joining the omni-channel marketing campaign to promote PetSmart’s new “Pet Expressions” line of grooming services. Osbourne will serve as a “trend spotter” and also offer tips and advice on pet grooming.

The Pet Expressions campaign will include videos and postings on social media sites including Facebook, Twitter and Instagram.

Innovation can take many forms and in the case of Reynolds Bakeware that form is a new oval pan designed specifically for baking fish.

Not that fish couldn’t be baked in one of the brand’s various other square or rectangular shaped disposable pans, but the new oval model is purpose built for fish and part of the new Bakeware line introduced last year.

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year's 56th Annual Grammy Award show.

Seattle – Starbucks Corp. has filed building permits to open a La Boulange bakery location in Los Angeles. The permits do not specify a time when Starbucks plans to open the new store.

Starbucks purchased the La Boulange chain in 2012 and currently sells La Boulange-branded baked goods in U.S. Starbucks outlets. However, while there are 22 La Boulange stores in San Francisco, this would be the first location outside that market. Starbucks has previously said it wants to expand La Boulange nationally.

Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.

The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.

Washington, D.C. -- The American Postal Workers Union will stage a protest in Staples stores across 27 states on Thursday, in objection to the office supply retailer’s opening of in-store postal counters staffed by Staples employees.

In 2013, Staples launched its postal pilot program, introducing in-store postal services that today includes about 80 stores. According to a report by the Associated Press, the union objects because the program replaces well-paid union workers with low-wage nonunion workers.

Television show host, actress and fashion designer Kelly Osbourne is spotting trends for PetSmart and its new line of creative grooming services, Pet Expressions and joining the specialty retailer’s omnichannel campaign.

The PetSmart salon touts its temporary, pet-safe chalking, stenciling and feathering services to dogs of all shapes and sizes.