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Marketing Tactics

  • Whole Foods Market opens in Detroit

    Detroit -- Whole Foods Market on Wednesday is scheduled to open a 21,506-sq.-ft. store in Detroit, in the city’s Midtown neighborhood. The store, which is smaller than the chain’s typical footprint, features an expanded lineup of private-label products and lower prices designed to appeal to more budget-conscious shoppers, according to various reports.

  • Jos. Bank’s Q1 profit down 45%

    Hampstead, Md. -- JoS. A. Bank Clothiers’ net income for the first quarter of fiscal year 2013 fell 45% to $8.1 million, down from $14.8 million for the first quarter of fiscal year 2012.

    Total sales for the first quarter decreased 2.6% to $196.1 million from $201.4 million in year-ago period.

  • NRF launches job board on revamped site

    WASHINGTON — The National Retail Federation has launched Retail Jobs powered by NRF, a recruiting and search tool developed specifically for retailers and job seekers.

    The job board will serve as a fundamental part of NRF’s This Is Retail: Careers, Community, Innovation campaign, launched in April.

  • Petco launches campaign to teach kids dog safety

    SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

    Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

    S: Stop, stand still and turn sideways before getting close to the dog.

  • Golfsmith tees off in NYC’s Fifth Ave.

    NEW YORK — Golfsmith International plans to open its first specialty golf store on New York City’s Fifth Avenue. By positioning its interactive store in the heart of the Big Apple, Golfsmith will reach both New York area golfers as well as tourists visiting the city from around the world.

    To mark the store opening, the golf retailer has scheduled a number of activities from Friday, June 7 through Sunday, June 9, including $50,000 in cash giveaways, golf clinics from instructor Hank Haney and more than $7,500 in prizes.

  • Mercent expands online portfolio with Shop.com

    CHICAGO, Ill. — Mercent, a leading technology company that enables retailers to reach and convert more shoppers online, has signed a strategic partnership with Shop.com, the e-commerce arm of Market America. 

    This latest partnership expands Mercent’s portfolio of online shopping destinations supported by its SaaS platform and offers leading retailers the ability to market and sell to millions of consumers on the Shop.com third-party marketplace.

  • Dole wants America to have a banana

    WESTKLAKE VILLAGE, Calif. — Dole is on a 4,800-mile banana truck tour in an attempt to get Americans to eat more fruits and veggies, namely bananas. Company representatives will travel for a total of 102 days in a pink-and-turquoise truck during the Peel the Love Summer Food Truck Tour.

  • Cold weather chills Jos. Bank’s Q1 results

    HAMPSTEAD, Md. — JoS. A. Bank Clothiers’ reported net income for the first quarter of fiscal year 2013 of $8.1 million, a 45% fall from $14.8 million for the first quarter of fiscal year 2012.

    Total sales for the first quarter decreased 2.6% to $196.1 million from $201.4 million in year-ago period.

  • Rite Aid taps Provision Interactive for in-store 3D rewards centers

    Chatsworth, Calif. -- Provision Interactive Technologies has entered into a multi-year partnership with Rite Aid Corp. to install Provision’s 3D Reward Centers kiosks inside select Rite Aid stores. The kiosks will generate 3D holographic videos as well as exclusive wellness+ information and Rite Aid promotions.

  • Value City launches social media contest

    Columbus, Ohio -- Value City Furniture and American Signature Furniture are launching a social media contest to promote their new e-commerce sites. Customers can win prizes for sharing favorite items from the retailers’ websites and sharing them on the Facebook, Twitter, Google Plus, Instagram and/or Pinterest accounts. Customers can enter through any or all of these social networks through July 1. The retailers, owned by American Signature Inc., are giving away up to $10,000 in free furniture as part of the contest.

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