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OSL Holdings’ footprint extends into mobile territory


ORANGEBURG, N.Y. — OSL Holdings, a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, has launched its Equality Rewards Mobile platform, iPhone app and mobile website.

The Equality Rewards iPhone app is downloadable free through the Apple App Store or you can sign-up through your smartphone.

"We are excited to launch the new Equality Rewards app and mobile site in conjunction with L.A. Pride and our other partners, including Outfest, the Los Angeles Gay & Lesbian Chamber of Commerce and OneGoodLove, all organizations dedicated to promoting and patronizing businesses that support equality for all,” said president Bob Rothenberg. “We look forward to connecting these businesses with the hundreds of thousands of members from our partner organizations at the L.A. Pride events this weekend."

Once consumers download the Equality Rewards app to their iPhones or register via their smartphone on the mobile website, they can begin earning Equality Rewards currency for discounts at their favorite local LGBT-allied stores, restaurants, bars and other local merchants. Users will be able to search the app or website for local vendors participating in the Equality Rewards program. Equality Rewards members then earn Equality Rewards dollars by shopping at these select merchants and snapping a photo of their receipt. Those Equality Rewards dollars can then be later used for discounts at participating merchants with a portion of the discount designated to benefit meaningful charities and partner organizations.

Once partnered with OSL Holdings' Equality Rewards program, member organizations gain immediate access to consumers looking to redeem rewards as well as the ability to promote products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.

The OSL Holdings rewards program also offers additional revenue streams for those businesses that issue rewards to their customers who then redeem those rewards at other retailers or businesses. The rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.

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