Marketing Tactics

Columbus, Ohio – Lane Bryant opens a new store at Genesee Valley Center in Flint, Michigan, on April 25. From April 25-27, Lane Bryant will give away 50 $25 gift cards each day.

Lane Bryant operates 775 stores across the U.S.


 

By Bret Cunningham, president, BestFit Mobile

New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.

Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

Philadelphia — Century 21 has signed into The Gallery in Center City Philadelphia. It is the iconic fashion retailer’s first location outside of the New York market, according to the Pennsylvania Real Estate Investment Trust, the owner and manager of The Gallery.

Miami – Consolidated net income at Burger King Worldwide Inc. grew 68.7% year-over-year during the first quarter of fiscal 2014, rising to $60.4 million from $35.8 million. In the same period, total revenues fell 26.5% to $240.9 million from $327.7 million.

Systemwide same-store sales grew 2%. Burger King cited severe weather as negatively affecting North American sales, as well as the net refranchising of 327 company-owned stores during the quarter. The retailer attributed its net income growth to improvement in overseas EBITDA performance.

Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook's Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand's most loyal consumers.

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.