Marketing Tactics

 St. Augustine, Fla. – Barbecue product retailer Heaton Enterprises has reopened its online barbecue store Barbqrub.com. Although never officially closed, the site has added new products including and rubs and marinades as well as grills and grilling tools and will also soon expand its blog to offer best practices, product reviews and recipes.

Bentonville, Ark. -- Wal-Mart Stores  held its annual shareholders meeting on Friday morning and the most noteworthy development at the event — aside from a $15 billion share repurchase authorization — was a surprise appearance and glowing comments by Hollywood heavyweight Tom Cruise.

HOUSTON — One World Holdings has appointed Wilma Delaney, former VP of federal, state and provincial governmental and regulatory affairs for Dow Chemical, to its board of directors.

"We are very pleased to welcome Wilma to the One World board," said Joanne Melton, CEO of One World Holdings. "Wilma brings deep expertise in corporate governance and global market expansion that will prove invaluable as One World continues its growth trajectory."

PARSIPPANY, N.J. — B&G Foods has acquired Robert’s American Gourmet Food, doing business as Pirate Brands — an all-natural snack foods category — from VMG Partners, Driven Capital Management, founder Robert Ehrlich and other entities and individuals.

B&G will pay approximately $195 million in cash.

PARSIPPANY, N.J. — B&G Foods has acquired Robert’s American Gourmet Food, doing business as Pirate Brands — an all-natural snack foods category — from VMG Partners, Driven Capital Management, founder Robert Ehrlich and other entities and individuals.

B&G will pay approximately $195 million in cash.

Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

ST. LOUIS — Five Below now carries select Cutex products at its retail stores for less than $5.

Nail polish remover products include the Advanced Revival One-Step Remover Pads, Advanced Revival Liquid Nail Polish Remover, the Cutex Corrector Pen and Cutex Regular Instant Nail Polish Remover Jar.

J.C. Penney has a lot riding on its new home department makeover. Industry analysts say the revamp, a central element of former CEO Ron Johnson’s plan to transform the chain, is critical to the department store’s future. Home represented 12% of Penney’s sales in 2012, down from 15% in 2011. It was the worst performing category last year.

New York -- J.C. Penney Co. on Thursday took the wraps off its highly anticipated home department in more than 500 stores nationwide. The new department is made up of a collection of branded in-store shops, including Michael Graves Design, MarthaCelebrations, Happy Chic by Jonathan Adler, and Design by Conran. Each brand is presented in a boutique-like setting, with its own distinct look. The spaces range from about 300 sq. ft. to about 800 sq. ft. each.