Marketing Tactics

Los Angeles — Brooke Lauter and Nadene Gallagher, two Southern California marketing executives known for creating successful branding and marketing solutions for corporate and entrepreneurial clients, have joined forces to form Lauter + Gallagher.  

Austin, Texas -- Whole Foods Market claimed the honor for best brand on Pinterest at the Shorty (the Shorties) Awards on April 7. The Shorties are an annual awards event that honors the best short-form content creators on Twitter and on other social media sites.

Whole Foods Market joined Pinterest in 2011, and currently has 180,000 followers.

American Express added Walmart’s U.S. network of 4,100 stores as locations where customers can participate in the card issuers prepaid Serve offering.

One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.

Consumers can also enter a giveaway and a new Kellogg sweepstakes with Sony for a chance to win more than 1,000 prizes, including a free trip for two to New York.

"Spider-Man fans are gearing up for the film and we're casting a web of fun that everyone can enjoy," says Melissa Pawlowicz, senior director of integrated promotions at Kellogg.

Lynchburg, Va. — Five Below has signed a 7,732-sq.-ft. lease at Wards Crossing West shopping center in Lynchburg, Va. It will be Five Below’s first store in the Lynchburg trade area.

Divaris Real Estate’s Richmond office represented Five Below in the transaction. DRE is the exclusive representative for Five Below in southwest Virginia.

Ann Arbor, Mich. - Domino's Pizza is integrating Google Wallet with its Android ordering app. Domino's customers who have an Android device can now pay for their online orders using Google's digital wallet.

Domino's customers who place an online order of $10 or more using the Android ordering app and pay by selecting the "Buy with Google" button at checkout will receive a free order of Domino's new specialty chicken, now through June 15.

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.  

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.

Umang Shah was named global director for social media and digital marketing at Campbell’s after serving in a similar capacity at Walmart for the past two years.