Marketing Tactics

BURLINGTON, Mass. — Ikea and 89 Degrees, a marketing solutions provider, will give a presentation on the company’s loyalty program at this years’ Customer Relationship Management Conference Tuesday, June 18, at the Hilton, Chicago.

89 Degrees helped the company leverage Big Data to drive its omnichannel marketing, 

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is positioning itself as a one-stop shop for school-based fan apparel, field gear and fundraising needs with new online order site and streamlined solution The Sport Chalet Team Site.

Chaminade College Prep, Esperanza High School, Tesoro High School, Triton Touch Down Club and Torrey Pines High School are among early Team Site adopters.

NEW YORK — Chairman, president and CEO of Macy’s Terry J. Lundgren will be one of three men honored at the 72nd annual Father of the Year awards luncheon to be held Tuesday, June 11, at the Grand Hyatt New York Hotel. 

Lundgren will be in the company of President Bill Clinton, founder of the William J. Clinton Foundation and the nation’s 42nd Commander-in-Chief, and Major Jackson Drumgoole II, who served four tours in Iraq. 

The world of e-commerce is gearing up for the 9th annual Internet Retailer Conference and Exhibition, which will be held at Chicago’s McCormick Place West from June 4-7. This year's theme is "Breaking Barriers."

Thanks to a rebounding economy, dads this year stand to get more than just a boring tie, a pair of socks or a pat on the back for Father's Day.

According to industry research firm IBISWorld, Father's Day sales are expected to total $13 billion this year, a 2% increase from 2012. Traditional Father’s Day gifts, such as automotive accessories and clothing, will take a backseat to gift choices reflecting economic recovery, like home-improvement tools. This increase is mainly due to the overall rise in consumer spending during the past year.

STRATHAM, N.H. — Timberland has released its 2012 CSR performance data, showcasing the company's sustainability efforts for that year.

Among those efforts were the following:
•    39% of materials used in Timberland-branded apparel were derived from recycled, organic or renewable sources
•    98% of footwear SKUs used leather sourced from gold or silver rated tanneries

GLEN ARM, Md. — Plus-size retailer Ulla Popken is looking to engage existing customers while enticing new ones to check out its e-commerce site via an online campaign that celebrates women of all sizes.

The series of just-released videos encourages potential shoppers to dress in a manner that reflects their personalities.

LONDON — Boticca.com, a London-based global jewelry and accessories boutique, has partnered with U.S. start-up Olapic to encourage its customers to be fashion models — modeling the boutique's merchandise — via the popular app Instagram.

The boutique will showcase users' Instagram photos and regular photography in its online gallery.

BOCA RATON, Fla. — Office Depot has joined forces with boy band One Direction to raise money for an anti-bullying education program. The anti-bullying campaign is set to launch across the United States during the 2013 back-to-school season.

BURLINGTON, Vt. — Seventh Generation, a leading green brand which has championed sustainability for 25 years, has acquired New York-based Bobble, a leading brand in the reusable, self-filtering water bottle category.