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Lowe’s adds Disney magic to workshops for kids

6/10/2013

Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.



The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.



Participating children will receive a kid’s apron, goggles and a take-home, customizable wooden project.



The program is scheduled for two weekends in June and two weekends in July, and being marketed as free family fun, which is sure to bring in extra foot traffic into the home improvement retailer's brick and mortar stores.

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