Marketing Tactics

H&M is collaborating with Parisian designer Isabel Marant on a fall line, inspired by her signature style, featuring clothing and accessories for teenagers, women and for the first time, men.

The retailer will roll out the collection Nov. 14 in approximately 250 of its stores worldwide.

NEW ALBANY, Ohio — In an effort to clean up its image following CEO Mike Jeffries' controversial comments regarding the type of people he would prefer to see donning his clothing, Abercrombie & Fitch is launching an anti-bullying campaign and college scholarship program.

HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.

BENTONVILLE, Ark. — Sam's Club CEO Rosalind Brewer announced the launch of a collaborative program supporting small business owners and entrepreneurs in 25 cities. The Grow Your Business Boot Camp series offers hands-on training seminars backed by a funding commitment of $500,000 from Sam's Club.

BEVERLY HILLS, Calif. — Kathy Ireland has been named chief designer for Royal Footwear & Accessories, and is launching her own line of footwear with the company in spring 2015.

Key elements in the collection will include soft footbeds and flex insoles with lightweight outsoles that will incorporate traction technology throughout the footwear brand.

FORT WORTH, Texas — RadioShack continues courting younger customers, this time by hosting an appearance at one of its Manhattan stores by Muve Music-featured R&B artist Fantasia.  

Fantasia is best known for winning the third season of American Idol. She is also a Grammy Award winner.

Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
 
A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”

Total U.S. Shopper Traffic in Retail Stores and Malls for May 2013

Shopper activity had a healthy gain last month. Retail foot traffic increased 9% in May compared to April 2013, consistent with generally positive month-over-month retail traffic trends. Foot traffic for May 2013 increased 6.9% compared to the same month in 2012.

Hordes of spend-happy young Mexican shoppers are successfully attracting specialty apparel retailers from the U.S. and Europe – and, as mentioned in a recent report by Wall Street Journal, Walmart is feeling the pain.

By Lee Cote, [email protected]