Marketing Tactics

Mountain View, Calif. - Airtight Networks, which provides in-store WiFi analytics such as how long customers stay and shop, how often they come in and marketing campaign effectiveness, is partnering with Frontera Consulting to package social media and retail intelligence capabilities with the Airtight platform. The new solution offers WiFi-based brand lifecycle management.

Bellevue, Wash. – Eddie Bauer has signed a long-term renewal agreement with Alliance Data Systems Corp. to continue providing private label credit card services. Alliance Data will continue to deliver a marketing-driven private label credit card program that recognizes and rewards Eddie Bauer cardholders and complements the reward incentives the Eddie Bauer Friends rewards program offers customers.

Foot Locker Foundation, the charitable arm of Foot Locker, announced the 20 recipients of the Foot Locker Scholar Athletes Program. Each student will receive $20,000 in college scholarships, totaling $400,000.

The scholarship program, funded by the Foot Locker Foundation and administered by DoSomething.org, honors students who demonstrate academic excellence and exemplify strong leadership skills in sports and within their communities. To date, the program has awarded $1.2 million to help deserving high school student athletes pay for school.

Bentonville, Ark. -- Walmart on Tuesday joined with CEOs from more than a dozen global companies to sign new commitments that accelerate innovation in sustainable agriculture and recycling. The pledges kicked off Walmart’s first-ever Sustainable Product Expo, a three-day collaboration to expand the availability of products that sustain people and the environment. Together, the participating suppliers represent more than $100 billion in sales at Walmart.

Jacksonville, Fla. -- Stein Mart’s board of directors has appointed D. Hunt Hawkins and Brian R. Morrow to share the newly created office of the president. Both men will continue to report to CEO Jay Stein.

Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. The study also found that by the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

The study, "The New Digital Divide," quantifies the extent to which consumers' use of desktop and laptop computers, tablets and smartphones influences brick-and-mortar store sales.

Atlanta - Flip Flop Shops has signed a master franchise agreement with Happy Toes Caribbean that calls for the establishment and development of at least 20 new shops throughout the islands, the first of which will open in Aruba in late 2014. The master franchise rights agreement also covers the management of three established stores in St. Thomas, St. Maarten and Curacao.

Whole Foods Market made a $46,784 donation to Solid Ground, a Seattle-based organization with a mission to build a community to end poverty. Throughout 2013, shoppers who visited any of the six Seattle-area Whole Foods Market stores had an opportunity to participate in the Bag Hunger program, with a cash donation to Solid Ground at the checkout registers.