Marketing Tactics

FAIRPORT HARBOR, Ohio — OurPets Company, a proprietary pet supply company, has promoted Tim Viancourt to the position of VP of global sales.

DALLAS — Huggies has tapped former Miss Universe Zuleyka Rivera as its latest brand ambassador. Rivera will be promoting Huggies' new diapers and wipes.

"This past year has been filled with some amazing moments, like the birth of my son, Sebastian," Rivera said. "Parenting has been full of surprises — the good, the bad and the messy. That's why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry."

New York -- President Bill Clinton and Macy’s CEO Terry Lundgren on Tuesday were honored as 2013 Fathers of the Year by the non-profit National Father's Day Council.

The awards were given at the group’s annual 72nd annual Father luncheon in New York City, with proceeds from the event benefitting Save the Children’s U.S. programs.

Willow Grove, Pa. -- Blo/Out Blow Dry Bar will open its third salon in Willow Grove Park this summer. The new, no-appointment-necessary, no-cut, no-color blow dry bar brand from Philadelphia has signed up for 1,300 sq. ft.

Blo/Out Blow Dry Bar stylists wash and dry hair and blow it straight, wavy, curly or up. Customers choose from eight styles. Additional services include scalp massages, makeup, custom styling and a new 20-minute dry styling treatment.

Washington, D.C. -- Madison Marquette Retail Services has announced the launch of its redesigned Center Social, a website that offers research, best practices and other resources related to using social media to market shopping centers.

Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.

New York -- Canadian burger chain Big Smoke Burger has leased its first New York City location at 70 Seventh Ave., between West 14th and West 15th Streets in Chelsea, according to Winick Realty Group who represented Group 868 Inc., the landlord in the transaction.

The 2,380-sq.-ft. property includes a 500-sq.-ft. basement and an 880-sq.-ft. outdoor courtyard.

Big Smoke Burger plans to open the restaurant within the next four months. RKF represented Big Smoke Burger.

Portland, Maine – Consumers younger than 35 are nearly twice as likely to download a mobile app from a retailer or brand as those older than 50, according to data from a new survey conducted by CashStar and Digital Research. More than half of consumers who download retailer or brand mobile apps are use them at least once a week, most commonly for coupons, discounts and sales.

Little Rock, Ark. – By focusing on its brand story and collaborative boards, Southern lifestyle retailer Bourbon & Boots has dramatically increased cross-channel traffic through its presence on the Pinterest social network.

Founder Matt Price described how Bourbon & Boots has maximized the value of its Pinterest activities during a session at last week’s Internet Retailer conference in Chicago.

Largo, Fla. – Track Daily Deal, an online service for deal site shoppers, is launching new deal analysis reports. The reports evaluate daily deal sites on criteria such as how a site ranks against competing sites, how often and when it adds deals, how much consumers usually save and number of visitors.