Marketing Tactics

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

Menlo Park, Calif. -- Facebook on Thursday announced the launch of a video feature for its photo-sharing app, Instagram. The new feature, which allows users to share video clips lasting up to 15 seconds, is seen as a direct shot at Twitter, which acquired short video start-up Vine last year.

Similar to photos, the Instagram videos will show up on a user's profile and will be available immediately on both Apple’s iOs platform and Google’s Android devices.

By Ben Anderson and Luge Pravda  

With an estimated 20 new TLDs (Top Level Domains, which is the suffix to the right of the dot) being launched on a weekly basis from August 2013, it’s time for retail brand owners to stop and think about their domain strategy once again.

Miami, Fla. – Burger King Worldwide Inc. is expanding its BK Delivers home/work delivery program to five restaurants in Boston. Customers inside delivery zones can customize Burger King products and order them either online or by phone. The service, currently available in New York, Miami, Houston, Los Angeles, Chicago, San Francisco Bay Area, Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver, has launched in one Boston restaurant, will launch in two more in the next two to three weeks, and in another two stores during the summer.

Grants worth $14 million to five nonprofit groups will provide nutritional education and help feed 1.7 million hungry kids this summer and next.

GENEVA & LONDON — P&G Prestige has entered into a licensing agreement with Alexander McQueen to manufacture and sell designer fragrance products under the Alexander McQueen brand name.

Walmart isn’t the first place that comes to mind as a destination for professional business attire so at first blush it was a bit odd to see the company affiliated with a group called Dress for Success Worldwide.

That said, there is more to Dress for Success than meets the eye which is why Walmart, in keeping with its female empowerment objectives, contributed $500,000 to the organization with week. The funds were presented during a special event held in conjunction with the Walmart Northwest Arkansas LPGA Championship.

Denver -- Multichannel specialty apparel Pampered Passions Fine Lingerie is turning to Facebook to find its next new models. Pampered Passions is launching a contest where women can post photos of themselves on its Facebook page. Every month, the customer with the photo receiving the most likes will receive a dedicated page with their pictures on the Pampered Passions e-commerce site and also get a one-year free membership in the retailer’s “Lingerie of the Month” club.

New York -- George Zimmer, the founder and pitchman of Men’s Wearhouse, wasted no time in firing back at the company that fired him as executive chairman on Wednesday morning.  In a statement released to CNBC, Zimmer suggested that disagreements with the company’s board led to his abrupt termination: