Marketing Tactics

Landlords and tenants have a new way to connect

Networking isn’t new, but in this day and age of emails and texts, the idea of face-to-face business-building has taken on new importance.

Lands' End has named Becky Gebhardt as SVP, chief creative officer. Gebhardt was actually VP of creative at the company from 2004 to 2007.

The announcement comes a day after the company, which was recently divested by Sears, named Steven Rado as SVP, chief marketing officer.

Increasingly, retailers are using ambient lighting to impact the in-store experience. Andrew Peck of Enlighten Luminaires spoke with Chain Store Age about retail lighting trends and the rapidly expanding use of LEDs.

What are the biggest concerns when it comes to illuminating merchandise?

Retailers are most concerned about the way products look, and enhancing the shopper experience.

Where does LED lighting fit into this scenario?

Sales at four of Newell Rubbermaid’s five operating divisions declined during the company’s first quarter, but overall profitability suffered as a result of baby products recall and expenses related to a transformation strategy.

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House). Fashioned in the company’s signature ultra-blue and white hues, the store offers shoppers an immersive experience.

Miracle Mile Shops’ new general manager Jerry Irwin talks strategy

Jerry Irwin signed on as general manager of Miracle Mile Shops at Planet Hollywood Hotel & Casino in Las Vegas in September 2013. He oversees all center operations, including design, development, management, construction and strategic direction.

Miracle Mile Shops spans 475,000 sq. ft. and boasts 170 stores. Recently, CSA asked Irwin about his plans for the center.

How do you conceive of your role at Miracle Mile Shops?

Who would argue that mobile has not been an absolutely transformative platform for retail? Communicating with consumers on a nearly 24/7 basis on a computing platform they embrace throughout their lifestyle has transformed retail marketing. E-commerce is a long ago metaphor, replaced almost entirely by m-commerce as smartphones and their larger cousin tablets overwhelm the old PC experience.

All eyes were on Texas as Chain Store Age’s SPECS conference celebrated its 50th annual show with an opening keynote by President George W. Bush. The 43rd president of the United States, who participated in a discussion moderated by Walgreens president and CEO Gregory Wasson, was given a standing ovation by attendees.