Marketing Tactics

New York -- Starbucks Coffee Company is raising prices on some of its beverages starting on Tuesday. Prices will rise an average of 1% starting June 25, but will vary slightly in different regions.
   
"Less than a third of beverages will see a small increase in most stores," said Lisa Passe, a Starbucks spokeswoman, in an Associated Press report.

London – Omni-channel global fashion brand Burberry is taking a pioneering step into the realm of digital customer engagement with a new program called Burberry Kisses. Partnering with the Google Art, Copy & Code project that presents itself as a “series of experiments to re-imagine advertising,” Burberry is allowing consumers to send online letters which are sealed with digital replicas of their kisses, complete with their choice of Burberry lipstick shade.

Snyder, Texas -- United Supermarkets’ store in Snyder, Texas, is set to unveil a fresh new look along with added services resulting from a store remodeling effort now under way.  Snyder will be the first store to receive the new décor – as well as the new United logo.

“We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” Monica Schierbaum, senior director of marketing for United Supermarkets.

Located on the mall’s second-floor veranda, the 8,500-sq.-ft. store puts a California spin on the brand’s preppy, nautically-inspired heritage. A sunlit glass façade and a central skylight draws natural light into the space. The interior décor includes nostalgia-oriented custom art pieces and graphic prints. A 1964 Volkswagen Bug adds to the atmosphere.

Design: Tommy Hilfiger Store Planning, New York

Architect: O'Neil Langan Architects, New York

Canton, Mass.  -- As part of a brand overhaul, Dunkin’ Donuts is switching its focus from doughnuts and baked goods to coffee and other beverages. At this week’s annual consumer conference hosted by investment banking firm Jeffries, Paul Carbone, CFO of parent company Dunkin’ Brands Group, said beverages accounted for 58% of sales at U.S. franchise locations last year.

“We are a beverage company,” Carbone said. “Fred the Baker is not coming back.”

Austin, Texas – Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company. The survey of 1,067 U.S. residents age 18 and older conducted in April 2013 also revealed:

Denver -- Natural Grocers by Vitamin Cottage said Thursday it is opening its second Oklahoma location – in Tulsa – on June 25. The newest store joins an existing location in Norman.

The Tulsa Natural Grocers continues the organic supermarket’s commitment to the environment, incorporating green features such as energy-efficient motion light sensors, 100% post-consumer content tiles, high efficiency heat-exchange systems, polished concrete flooring and commercial-grade LED lights.

New York -- A report released Thursday by Bloomberg said that consumer sentiment climbed during the week ended June 16 to minus 29.4, compared with minus 31.3 a week earlier and representing a lift after a two-month low. In fact, according to the Bloomberg Consumer Comfort Index, Americans’ views on the economy were the least pessimistic in five years.

The monthly Bloomberg consumer economic expectations gauge for June held at minus 1, matching May’s reading as the best this year.

New York -- Dollar Tree / Deal$ has leased 8,000 sq. ft. on Steinway St. in Astoria, New York, according to SRS Real Estate Partners.

The SRS New York City office represented the tenant, and Lucid Vass Realty Group represented Astoria Properties Company, the landlord.

CONSHOHOCKEN, Pa. — Ikea was joined by journalist and television host Lisa Ling to mark its third annual Life Improvement Project with a $50,000 donation to Save the Children’s early education programs.

In addition to the donation, Ikea provided home furnishings, design advice and manpower to help make over a Family Head Start/Early Learn location in Brooklyn, N.Y., a Save the Children-supported facility which was affected by Hurricane Sandy.