Marketing Tactics

Overland Park, Kan. -- Sprint Wholesale Solutions announced the launch of Sprint Panorama, a service that leverages industry insights to help retailers expand their appeal to customers by incorporating their own branded wireless service into their list of goods and services. With Sprint Panorama, the Sprint Wholesale Solutions sales team assists brands by addressing their wireless objectives enabling them to seize new opportunities, differentiate and grow through mobility.
 

PetSmart is hitting the road for its first-ever Inspiration Waggin’ six-city tour in the United States and Canada, and is leveraging social media to promote it.

As the truck makes its way across the country, dogs, puppies and cats will visit retirement centers, university campuses and local spots so people can benefit from a wagging tail and some unconditional love. The Inspiration Waggin’ will make stops in:

Washington, D.C. -- More than two-thirds of U.S. shoppers will buy gift cards during the spring and summer seasons, according to a just-released survey by the Retail Gift Card Association.

Buying occasions include Mother’s Day, graduation and weddings. Key findings of the RGCA spring and summer gift card study, which polled more than 1,100 American shoppers, include:

Pittsburgh -- GNC Holdings reported that net income for the quarter ended March 31 dipped to $69.9 million, from $72.6 million in the year-ago period.

Retail revenue grew 3.1% to $509.0 million, compared to $493.5 million for first quarter 2013, driven primarily by strength from the e-commerce sector. Consolidated revenue edged up 1.9% to $677.3 million. Same-store sales decreased 0.7%.

New York - Uniqlo announced it will enter two new markets, Pennsylvania and Massachusetts, starting this spring. The Japanese apparel giant will open three stores in the Philadelphia market and six stores in the Boston metro area.  In addition, Uniqlo will open a pop-up shop at Faneuil Hall Marketplace, Boston, early this summer.

Uniqlo will enter Pennsylvania with three stores in the greater Philadelphia area:

• King of Prussia Mall, King of Prussia (May 16)
• 1608 Chestnut Street, Philadelphia (Oct. 3)

GNC’s profit slid in the first quarter, but although the company said that severe weather during January and February affected its financial results, it also pointed to an “unusually significant amount” of negative media as a driving factor for the dip.

One topic that’s been on my mind lately is the growing Hispanic market in the U.S., and what its clout and purchasing power will mean for retailers — and, subsequently, for retail real estate — in the years ahead. “Emerging” is probably too mild of a word to describe the Hispanic market — exploding might be more accurate.

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.