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Specialty apparel retailer launches social media model search


Denver -- Multichannel specialty apparel Pampered Passions Fine Lingerie is turning to Facebook to find its next new models. Pampered Passions is launching a contest where women can post photos of themselves on its Facebook page. Every month, the customer with the photo receiving the most likes will receive a dedicated page with their pictures on the Pampered Passions e-commerce site and also get a one-year free membership in the retailer’s “Lingerie of the Month” club.

“"For over a decade customers have been purchasing fine lingerie from us, it's time to give back and feature our lovely customers' photos on our website, and support the ladies feeling beautiful, whatever their body type,” said John Vargo, COO of Pampered Passions. “We'll let family, friends and fans determine their favorite photo."

Pampered Passions is intelligently using social media to create a personal bond with its customers and also drive traffic to its Facebook page and e-commerce site. While the nature of this contest will require careful monitoring of photo content as well as potentially inappropriate Facebook comments, the upside makes the extra policing effort more than worth it.

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