Marketing Tactics

Irving, Texas - Michaels has launched its new “inspirational” arts and crafts site that offers 24-hour shopping on any computer, tablet or smartphone. The new site offers project ideas and one-click shopping lists for projects.

It also features "Favorite Pins" – projects and products that are trending on Pinterest from Michaels.com. During the launch period, Michaels.com will feature 21 days of hourly, daily and weekly online specials.

Bentonville, Ark. - At an event with President Barack Obama, Walmart announced that it will double the number of on-site solar energy projects at its U.S. stores, Sam’s Clubs and distribution centers by 2020. The commitment is part of Walmart’s global initiative to drive the production or procurement of 7 billion kilowatt hours (kWh) of renewable energy by the end of 2020.

Bebe stores cited various factors, among them severe weather conditions that caused 136 store closures, the shuttering of 19 unproductive stores and the timing of Easter in late April, as contributing to its 17.2% net sales decrease in the third quarter from the prior-year quarter.  

Net sales dropped to $93.5 million from $112.9 million for the third quarter a year ago. Comparable store sales for the quarter decreased 5.7%. The sales decrease, according to the company, was also fueled by one fewer retail week in January in the current fiscal year.

Littleton, Mass. - Dover Saddlery, Inc. reported a net loss of $543,000 in the first quarter of fiscal 2014, virtually flat with the $538,000 net loss reported in the first quarter of the prior year. Total revenues for the first quarter of 2014 increased 9.4% to $19.7 million, from $18 million achieved in first quarter 2013.

Dover Saddlery plans on opening four to six new stores during fiscal 2014.

Everyone loves pop-ups right? They’re exciting, they’re new, they’re fun and you have to hurry and get there while the getting’s good. Especially during the holidays. It’s the cool new merchandising trend.

But pop-ups are becoming, and will continue to become, more than just a trend. They are increasingly an important element of the marketing mix. I define the next phase of pop-up shops as focused physical presentations that integrate e-commerce. Here’s what’s coming next.

Customer acquisition

Purchase, N.Y. -- After several months of sluggish retail sales, consumer shopping in the U.S. rebounded in April, according to the latest MasterCard SpendingPulse report, which aggregate national retail sales activity in the MasterCard payments network, coupled with estimates for all other payment forms, including cash and check.

New York -- Xcel Brands announced the launch of the first Isaac Mizrahi New York e-commerce website, IsaacMizrahi.com.

Phase one of the user-friendly website will offer a wide array of Isaac Mizrahi New York product offerings including women's sportswear, dresses, footwear, handbags, eyewear, watches, tech accessories and fragrance. Additionally, a dedicated section of the website will consolidate the brand's recent social media feeds, providing a view into what inspires Isaac's style.

American Express has revealed the winners of its “Epic Everyday Getaway” contest. More than 7,000 Americans submitted snapshots and selfies along with a short story describing their favorite every moments with the aptly named hashtag #EveryDayMoments.

Each winner and a guest will get their own “VIP” treatment when they head to New York June 18-21, for a three-day trip that includes: