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Marketing Tactics

  • From the Editor's Desk

    Welcome to the new and improved Chain Store Age! We've changed the size of our magazine (yes, the pages are bigger — it's not your imagination), and updated the style and size of our type fonts with the goal of making CSA more reader-friendly and allowing us to incorporate more visuals going forward. We've also introduced a new logo, one that better reflects retailing's omnichannel environment.

  • Peaking at the Right Time

    Randy Dewitt

    CEO,

    Front Burner Restaurants

    HEADQUARTERS: Addison, Texas

    TYPE OF BUSINESS: Casual-dining (Twin Peaks)

    NUMBER OF UNITS: 36 Twin Peaks restaurants in 16 states

  • Reaching Out

    Dramatic growth and purchasing power of U.S. Latino population demands retailer attention

  • Brick-and-mortar sales soar in spring

    San Jose – Brick-and-mortar retail sales soared during this past spring, according to new metrics from RetailNext. Using its in-store analytics platform to collect metrics on millions of shopping trips to department stores and specialty retailers nationwide, RetailNext studied and released its analysis of traffic, conversion, sales, and average transaction values (ATV) for the spring season, including the four holidays of Easter, Mother’s Day, Memorial Day and Father’s Day, as well as the days leading up to Father’s Day and Easter Sunday.

  • New North Carolina Sam’s Club celebrates grand opening

    Easley, N.C. -- The new 138,000-sq.-ft. Sam’s Club in Easley Town Center Easley, N.C., celebrated its grand opening on June 27. Mayor Bagwell and Chamber of Commerce president Cindy Hopkins attended.

    As part of the continuing celebration, University of South Carolina running back George Rogers will sign autographs on June 29.

     

  • Baskin-Robbins goes international

    Canton, Mass. -- Baskin Robbins has announced plans to develop locations in major metropolitan areas across South Africa and Germany.

    The company is seeking qualified, multi-unit franchisee candidates to develop the brand with an initial focus in South Africa in the south, north and east regions. In Germany, the company will focus initially on Berlin and Munich followed by Hamburg, Frankfurt and Stuttgart.

     

  • High volume and product mix spice up McCormick's Q2

    SPARKS, Md. — McCormick & Company reported sales and profit results for the second quarter ended May 31, at which time the company completed its acquisition of Wuhan Asia Pacific Condiments, a leading bouillon manufacturer in central China.

  • Duke: Walmart making renewable energy affordable for everyone

    It seemed like everyone had a take on President Barack Obama’s big climate change speech this week and among them was Wal-Mart Stores, Inc., president and CEO Mike Duke.

    Walmart had a comment from Duke ready to go less than an hour after the President concluded his remarks on Tuesday at Georgetown University. As expected, Duke applauded the president and his administration for their commitment to renewable energy and conservation and then piggybacked on the speech to tout Walmart’s own accomplishments and commitment to the renewable energy and conservation.

  • Parting with Paula is a bittersweet affair for Walmart

    Paula Deen fell from grace this week faster than a slab of butter melting in one of her opening price point pans Walmart no longer sells.

    Walmart, as well as Home Depot, Target and Smithfield Foods, sought to distance themselves from Deen after racist comments she made during a deposition came to light and she was canned by the Food Network.

  • Local charity scores big with Walmart donation

    The Pinnacle Country Club in Rogers, Ark. hosted the Walmart NW Arkansas Championship presented by P&G last week, and this week the golf tournament gave regional charity Cancer Challenge its largest gift ever.

    In honor of its 20th anniversary this week, the Cancer Challenge received a $100,000 contribution from Walmart NW Arkansas Championship presented by P&G.

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