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Starbucks raises some prices

6/26/2013

Seattle – Starbucks has enacted small increases in the prices of less than one-third of its beverages in select markets. The increases, which average about 1%, affect smaller sizes of brewed coffee, tea, latte and espresso drinks. Larger venti- and grande-sized drinks will not have their prices changed.


Although the price of coffee beans has actually significantly gone down, Starbucks has cited increases in other costs, such as labor and real estate. This is the first widespread price increase at Starbucks in about 18 months. As a result, the cost of a tall coffee beverage in markets where prices have increased will go up by about 10 cents.


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