Marketing Tactics

Old Bridge, N.J. — Max Challenge Franchising, a fitness center franchisor, has appointed R.J. Brunelli & Co. as its exclusive national tenant representative.

Max Challenge studios currently operate throughout much of New Jersey, Staten Island, New York, and metropolitan Sacramento, California.

The company is seeking 2,000 to 3,000-sq.-ft. locations in the Hoboken/Edgewater, Montclair, Bergen County and Cherry Hill markets in New Jersey.

Fairfield, Conn. - GE Lighting and ByteLight are introducing LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide location-based services using GE LED infrastructure. ByteLight’s indoor location technology embedded inside GE LED fixtures will provide the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets.

Charlottesville, Va. — Firehouse Subs has signed a 2,264-sq.-ft. lease for its first location in Charlottesville, Virginia — at 100 Shoppers World Court.

Divaris Real Estate’s Richmond, Virginia, office represented Firehouse Subs in the transaction. Divaris (www.divaris.com) has represented Firehouse in the site selection and lease negotiations for the majority of its Hampton Roads sites and for several locations in the greater Richmond area.

San Bernardino, California -- Plans are well underway to open two new state-of-the-art "Blue Ribbon" Stater Bros. Supermarkets in California, with one in Covina (Los Angeles County) and the other in Menifee (Riverside County).  

The athletic performance-wear giant known for its commitment to innovation goes big in Manhattan, opening its newest and largest “brand house” location to date. With 10,000 sq. ft. of selling space, the store immerses customers in the Under Armour mystique and houses its most comprehensive assortment of men's, women's and children’s apparel, footwear and equipment in the country.

Dallas — SRS Real Estate Partners earned a silver U.S. MAXI Award at the Encore Hotel in Las Vegas during the ICSC RECon Convention. The awards are open to shopping centers, shopping center companies, specialty retailers, specialty leasing managers, marketing directors and general managers.

SRS received a silver Award in the B2B division of the Traditional Marketing category for its effective brand enhancement campaign.

Thought-provoking presentations and forward-looking exchanges dominated the annual gathering of the Global Retail Marketing Association’s (GMRA) Executive Leadership Forum at the Don Cesar resort on St. Petersburg Beach, Fla.
 

New York -- Fast Retailing Co.’s Comptoir des Cotonniers division, a French fashion brand, has launched a new service, “Fast Shopping,” which allows European shoppers to purchase items in 20 seconds on their mobile devices via an application from Powa Technologies, London. Shoppers using the PowaTag app can scan items they see on ads in various places to make the purchase and with one click, complete the transaction and have the goods delivered to their home within 48 hours.