Marketing Tactics

To date Loblaw has donated more than $1 million and 323,000 pounds of food across Canada during the Extra Helping Food Drive, and is more than halfway to achieving its 2014 goal of $1.8 million and 1.8 million pounds of food.

Newfoundlanders have helped to replenish food bank supplies in the province with $27,721 and 26,940 pounds of food donated by customers and colleagues at Dominion, SaveEasy and nofrills stores across Newfoundland and Labrador during the Extra Helping Spring Food Drive of 2014.

Austin, Texas - More people buy Mother's Day gifts than Father's Day gifts (86%, compared to 77%). According to the 2014 Father’s Day Shopper Trend report from RetailMeNot, survey respondents say they spend $61 on Father's Day gifts and $68 on Mother's Day gifts.

BitPay has entered into a partnership with Hester Street Fair, an outdoor marketplace in New York, which will allow the fair’s vendors to accept bitcoin.

Hosted in New York’s Lower East Side, Hester Street Fair offers everything from handmade jewelry and rare vintage pieces, to wood fired pizza and ice cream sandwiches.

The following vendors will be accepting bitcoin:

Coinstar is closing in on its one billionth transaction and using the occasion as the basis for a contest to drive engagement on Facebook.

Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) launched ECRM Connect 3.0, a redesigned productivity application that expands on the ECRM Connect platform which originally debuted April 2012.

By Bill Schild